An Apple store in Melbourne has been accused of racial profiling after a staff member asked a group of black teenagers to leave the premises because employees were worried the students would "steal something."
In a video filmed by one of the boys involved, an Apple employee can be heard telling the teens "these guys are just a bit worried about your presence in our store.
He said "they're just worried you might steal something," to which one of the teenagers responds "whoa, why would we steal something."
15-year-old Ese, told Mashable: "It was just really offensive when he said 'we are afraid you are going to steal something. It was shocking; it was racism.
"He didn’t even give us a chance."
Following the incident, the boys who are reportedly between the ages of 15 and 16, went back to the store with their school principle to demand an apology, which they got.
However, it has done nothing to quell the accusations of racial profiling made against Apple.
One of the teens involved, Mohamed Semra, took to Facebook to vent his frustration writing "racial profiling has to stop, happens to often in America we don't need here in Australia too."
The video has received over 400 likes and 800 shares so far.
Apple is reportedly looking into the incident but has not made it clear if the member of staff will be reprimanded.