Photo Series #Imnot Combats Damaging Stereotypes We Use In Everyday Language

This Photo Series Proves We Are Far More Than Our Stereotypes

Regardless of our race, gender or sexuality, we're all subject to stereotypes that can be contradictory to who we feel we are as individuals.

To help us readdress the language we use to describe each other, husband and wife Oliver and Claudia Hirtenfelder have created the photo series #Imnot.

"We want people to question the assumptions implicit in words, we want people to stop and think about the words they use, why they use them, and what the implications are of their systematic use," the #Imnot website reads.

"Language is used to maintain a status-quo but we want to disrupt the normality and usage of them. What do words such as these mean in terms of women and men's ability to move, have equal access to resources, and ideas of self-worth?

"If we are to ever truly combat physical violence, we need to recognise that it is entrenched through social violence which is embedded in language and practiced in our day-to-day lives."

#Imnot a tomboy Robyne: “For as long as I can remember it has always been an issue that I don't play with dolls, wear...

Posted by Imnot on Saturday, 29 November 2014

The series includes images of people holding signs displaying words and phrases that others have wrongly attached to them in the past.

On the #Imnot Facebook page, each individual featured in the series describes why they find that particular phrase hurtful or damaging.

Check out a few of the striking images below:

#Imnot whippedChristiaan: “It is particularly upsetting when I am asked to commit to something (such as buying...

Posted by Imnot on Thursday, 27 November 2014

#Imnot hysterical Alice “Every individual has the right to express thought and opinions. Women are often considered...

Posted by Imnot on Saturday, 7 December 2013

#Imnot overly-sensitiveClaudia:"When expressing my dissatisfaction with something it has happened too often that...

Posted by Imnot on Saturday, 30 November 2013

#Imnot moodyZosa:“In the past colleagues have called me moody. The same word would never be directed at men if they...

Posted by Imnot on Thursday, 28 November 2013

#Imnot a token black Reatile: “A token black is loosely viewed as a non-white individual who is included in a group of...

Posted by Imnot on Sunday, 30 November 2014
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