Comedian Sarah Millican's #JoinIn campaign to help alleviate loneliness at Christmas - creating what is essentially one big group chat online.
The fantastic initiative is now in its fourth year and uses Twitter to connect people who otherwise wouldn't have anyone to talk to on the most festive of days.
She writes: "I started #joinin four years ago. So this Christmas Day will be my fifth. It started because I’m a big softie and can’t bear the thought of people being alone on Christmas Day. And I don’t mean those who choose to be alone. Good for them. They like being alone, they want it, they have a smashing time.
"This is not for them. This is for those who don’t choose to be alone, but who are, for some reason, on their tod/bob/lonesome. Be it because they have no family, are estranged from their family, it’s not their turn to have the kids, even just that their partner is at work, whatever. Alone and would rather not be. This is who #joinin is for."
So take a bit of time out from your hectic schedule today and help bring a smile to someone less fortunate...