With heavily-filtered photos and posed for snaps, seeing imperfections on Instagram is something of a rarity - especially with all of this 'New Year, New You' bollocks doing the rounds.
That's why when fitness blogger Anna Victoria posted a selfie showing her "stomach rolls", the internet gave a standing ovation.
The 27-year-old California native is known among her 845K followers for flashing her rock hard abs, but when she sits down the skin on her stomach folds - just like the rest of us. So, she decided to posts a photo to show the truth behind the Instagram filter.
Anna regularly posts inspirational captions about body acceptance and diversity, but decided to take things one step further.
So far the post has received more than 23.8K likes (and counting).
"There are two reasons I want to share this with you ladies," she wrote in the caption. "
One reason is because I want you to know having skin fold over on your stomach when you sit or to have 'rolls' is not anything to hate or be ashamed of.
"The other reason is because while I say this, there have been times where if I ever found myself in front of a mirror where I am sitting and I see my stomach, I automatically think "ew!" because this is what society has conditioned me to think."
She added: "Your stomach does not have to be perfectly flat to be healthy, your stomach does not have to be perfectly flat for you to love yourself, and your stomach does not have to be perfectly flat to be confident and beautiful and an all around amazing person.
"As a society, we shouldn't let physical characteristics set the standard for whether we deserve to love ourselves or not. Everyone deserves to love themselves, however I know that's easier said than done."