'London Has Fallen' 'Bloody Hell' Tagline Is Bloody Awful

Gerard Butler's New Film Just Broke Box Office Records For Worst Tagline Ever

Gerard Butler and Morgan Freeman have a new film out that promises action, explosions and... godawful punnery.

Is it supposed to be a joke? Have our dear American cousins simply failed to grasp good old British humour?

More importantly, why didn't anyone intervene?!

The makers of 'London Has Fallen' - sequel to 'Olympus Has Fallen' - have been contacted to clarify this linguistic debacle. UPDATE - This is the US-only poster which is still no excuse.

As the Guardian's Jessica Elgot puts it...



What's Hot