In the first time in her 57-year existence, Barbie has had a makeover. Now, little girls (and boys) can play with tall, curvy and petite Barbie - as well as a variety of skin tones and eye colours.
But, in the interest of gender equality, many are wondering: when's Ken's makeover going to happen?
Ken, Barbie's boyfriend/life partner/whatever, has a body that is pretty much as unobtainable as his tall leggy blonde.
But while Barbie's tiny waist, big bug eyes and feet (which are permanently fixed in high heel mode), have long been the subject of scrutiny, Ken's Adonis-like physique has slipped under the radar.
Now, Twitter users are calling for Ken's body to better represent the bodies of real men: the dad bod.
— Will McFadden (@willmickyficky) January 28, 2016
#barbie where is fat ken? where is short nerdy ken? where is tall lanky ken?— Ubiquitousidiot (@ubiquitousidiot) January 28, 2016
Yeah but when are they going to make a Barbie for me, the disillusioned white male in his 30s?— Lando Calripken Jr. (@hamsandcastle) January 28, 2016
Barbie's new look forms part of the doll's 2016 Fashionistas range.
The dolls will have a variety of skin tones, eye colours, hair styles and outfits. But it's the new body types which have got people talking - namely the "curvy" version which sees Barbie sporting a fuller figure and wider hips.
The new line includes four body types (the original, plus three new bodies), seven skin tones, 22 eye colours, 24 hairstyles and countless on-trend fashions and accessories.