04/02/2016 05:25 GMT | Updated 04/02/2016 12:59 GMT

Alexa Chung Teams Up With Marks & Spencer For New Fashion Collaboration

Alexa Chung is bringing her effortlessly chic style to the British high street with an affordable new range.

The fashion icon is teaming up with Marks & Spencer to curate a 31-piece womenswear collection, based on the brand's archive pieces.

alexa chung marks spencer

Handpicked by Chung and the M&S design team, the collaboration will see archive pieces brought back to life for the modern age - with a supermodel twist.

The supporting campaign will launch, along with the clothes, in April with Chung herself taking creative ownership of the mood and direction.

alexa chung marks spencer

"I have always had an affection for Marks & Spencer," Chung said of the partnership.

"I am thrilled to be part of this special and unique project. There was something very touching about looking back through the British fashion and social history for which M&S is synonymous."

alexa chung marks spencer

This project is the first of the ‘M&S &’ series - a number of exclusive collections with some of today’s most exciting designers, brands and fashion icons.

The M&S & Alexa Chung collection will debut in April 2016 and will be available in selected stores and online at


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