STYLE
05/02/2016 06:03 GMT | Updated 05/02/2016 06:59 GMT

ASOS Under Fire For Selling 'Slave' T-Shirt Modelled By A Black Man

Fashion giant ASOS faced an online backlash after customers spotted a T-shirt worn by a black male model - printed with the word 'SLAVE'.

The site swiftly removed the shirt with racist connotations from its Marketplace site - a venue for buying and selling goods from independent labels -after a user spotted it and posted the image on social media.

The shirt, which costs £18.99, is still being sold on its creator Wasted Heroes website, but the company refuse to admit that the shirt is racist.

asos slave t shirt

A post on social media site, Yik Yak, popular amongst students, showed the image of the black male model wearing the T-shirt.

The user wrote: "Someone @ ASOS is losing their job."

Speaking to student newspaper The Tab, a spokesperson for Wasted Heroes said: "ASOS have removed the item in question.

"The t-shirt was referencing that we are slaves to fashion labels hence why it is titled 'Slave to the label' and no offence was intended with this design or listing."

wasted heroes slave t shirt

In a statement, ASOS aimed to distance itself from the shirt.

A spokesperson said: "Marketplace is a collection of independent sellers who must agree to our terms and conditions when they join.

"Whenever we find product that violates our policies we remove it immediately.

"There is also a 'report this item' link under every product picture."

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