A pregnant woman has shamed London commuters who refused to give up their seats despite her wearing a 'baby on board' badge.
Miri Michaeli Schwartz used a hidden camera to capture the faces of the people who didn't stand up when she was travelling underground, before uploading the footage to Facebook.
The post came accompanied with a tirade against the onlookers, with the 31-year-old writing "London tube commuters just don’t care".
Miri Michaeli Schwartz says she felt miserable during commutes
"London friends,
Almost 9 months of commuting in the tube with the “Baby on board” badge have come to an end.
At first I thought it is a brilliant London invention. How will other people know it’s not easy traveling with morning sickness if I don’t yet have a real big baby bump?
"Proudly and happily I wore my badge, hoping people will notice and offer me the priority seat when I need it. That didn’t happen. Then, I thought Londoners get up only for ladies who are later on in their pregnancy. I was frustrated I don’t “look pregnant” enough. That fact did not change how pregnant I felt. It was awful.
"Now, from the top of 38 weeks of pregnancy, when there’s absolutely no way to ignore my huge bump (with a cute little baby girl inside of it!), I can tell you- London tube commuters just don’t care."
The 'baby on board' badge
She then described the task at hand, and her reasoning for using the hidden camera whilst laying into the London commuter culture:
"That’s why I decided today to take a hidden camera with me in order to show you how one day of my life looks, standing sometimes for long periods of time on the tube, swollen, exhausted and afraid of sudden brakes. Commuters see me, they see my bump, sometimes even stare but don’t get up, even if they are getting off of the train at the next station or are seating in the priority seat with a sticker of a pregnant lady as a reminder above their heads.
"I already know how people look when they try to act like they haven’t seen me. The newspaper is held up a little higher, the phone comes out, headphones are placed in ears or sometimes.. they stare at my bump and just don’t care.
I think the first woman in the video, doing homework with her child on the Jubilee line, missed a chance to teach him a much more valuable lesson- how to respect others and be a little less selfish.
"Where I grew up, ever since I can remember myself my mother would get up herself and make me stand up if a person who needs the seat more got on the bus. It was so clear to me this is how it should work. No badge needed.
Once in a while there are a few righteous people on the tube, as you can see at the end of the video clip. Unfortunately, they are not the majority."
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Schwartz, who is the Europe correspondent for Channel 10 News Israel, gave further comment to The Huffington Post UK.
"Having to go on the tube a few times a day for work was during pregnancy unbearable. People totally ignored the badge and the bump and I just felt miserable, especially in those long commutes.
"And even when you ask someone to give you the priority seat, they do it but they give you a face like you're stealing something from them. I asked only in times of real need, I wish they could stand in my shoes just for one ride," she said.
The 'baby on board' badges are designed to make pregnant women more visible on public transport, according to Transport For London.
"Having a Baby on Board badge makes it easier by letting other passengers know that you have a very good reason to need a seat," it states on its website.