It's the staple food for those suffering crippling hangovers up and down the country.
But now McDonald's has enraged sore-headed fast-food lovers everywhere by removing the cult classic Big Breakfast meal from its menus.
Customers across the UK have reported the meal appears to have disappeared from displays in stores, and isn't available upon request.
The meal consists of mouthwatering pork sausage patty, lightly seasoned with herbs, a classic Maccies hash brown and free range scrambled egg all served with a hot toasted muffin - lathered with butter if you so choose.
The item is still listed on McDonald's UK nutrition website.
— Jamie-Lee Gleed (@JamieLeeGl) February 19, 2016ADVERTISEMENT
@McDonaldsUK OMG McDonalds, why have you stopped the big breakfast?— Glenn Wallace (@glenn_wallace) February 19, 2016
Gutted, #McDonalds have stopped doing the big breakfast meal. Might have to write to my mp.— Mark Harby (@maharby) February 18, 2016
WTF IS WRONG WITH THIS COUNTRY??? McDonalds don't do Big Breakfast any more??? I didn't vote for this BOLLOCKS. pic.twitter.com/nRMN0fhYOq— Dave Birch (@dgwbirch) February 17, 2016
Why doesn't @McDonalds do big breakfast any more!!???— Dj Charlesy (@djcharlesy) February 17, 2016
The decision seems at odds with the roll-out of an all-day breakfast menu at McDonalds' US restaurants and the fact that the company's recent improved performance was attributed to sales of its classic McMuffin hash brown combo.
McDonald's told The Huffington Post UK: “Whilst we are sad to see the Big Breakfast go, we are continually developing our menu and this is particularly true of our breakfast items. In recent years we’ve added wraps, bagels and porridge as well as expanding our McCafe drinks range and some items have to be removed to allow for this ongoing development.”
It said it removed the Big Breakfast on 3 February.