A man in has been filmed violently pulling a shark from the sea so he could pose for photographs.
The unidentified male was filmed tugging on the animal's tail before pinning it to the sand as a group of people watching took snaps.
The incident occurred on Palm Beach, Florida, and the video posted on Facebook by WPTV journalist, Ashleigh Walters.
After more than a minute out of the water the video cuts to another man attempting to release the shark back into the water but the creature flounders and appears to beach itself.
Walters added in her post: "Shark was put farther into water after end of video. It did not resurface for several minutes."
Last week a similar story made headlines when a dolphin died after being taken from the sea and passed around for selfies in Argentina.
The La Plata dolphin, also known as the Franciscana dolphin, was found on the beach resort of Santa Teresita in the north-eastern Buenos Aires Province.
Its thick, fatty skin provides the animal with heat, so removing it from the water can cause the mammal to rapidly dehydrate.
Wildlife charities said that the dolphin's death highlights the need for better public awareness as to how wildlife should be treated.