29/02/2016 14:08 GMT | Updated 29/02/2016 14:59 GMT

EU Referendum: David Cameron Evokes David Brent With Promise Of 'Project Fact'

David Cameron has channeled the spirit of David Brent as he campaigns to keep Britain in the European Union.

Many on social media noted how the Prime Minister echoed Ricky Gervais’s greatest creation when dismissing claims his arguments can be summed up as “Project Fear”.

At a “PM Direct” event in Ipswich today, the Cameron told students: “The only project I’m interested in is Project Fact. Project Fact is about saying: ‘Stay in and you know what you’ll get.’”

Some drew comparisons to the fictional Wernham Hogg boss when he noted of his superior management style: "You will never work in a place like this again. This is brilliant. Fact."

david cameron

How David Brent would look fronting the EU "In" campaign, and how the PM did it

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Last week, the PM spoke at an identical event in Slough, where the headquarters of Brent's paper merchant was based.

"It’s great to be here in Slough," he opened to laughter from the audience perhaps not used to signs of affection from visitors.

Noting the resemblance, The Mirror suggested “3 ways David Cameron and David Brent have become the same person”.


One to monitor until now and the June 23 referendum.