A video showing 20 strangers passionately kissing (with tongues and everything!) went viral this week - viral to the tune of 26million views in two days thank-you-very-much.
Tatia Pilieva's short film First Kiss prompted coos and sighs across the world as we all marvelled at the beauty of humans who had never met before, locking lips and communicating with the universal language of lurrve.
As it turns out, the video is actually a clip showcasing clothing company Wren's fall 2014 collection.
Ridiculously good-looking: A pair of professional strangers get down to it
So yeah, the reason everyone in the video was so ridiculously good-looking is that the majority of the cast are models, actors and musicians. That is to say, people who earn a living out of looking good on camera.
But, while they may be professional performers - they were still strangers (not any more, eh!)
Writing for Slate, Amanda Hess points out: "I'm betting that if Pilieva had filmed the video with a more diverse cast of all the people in the world who constitute 'strangers', the result would have been more unsettling comedic than searchingly romantic.
"It would also have been more interesting, if infinitely less shareable."
How are we feeling about this? Are we OK with it? Pissed off? Indignant?