Dorothy Perkins Just Tweeted The Most Awkward Thing After Brexit

Guess they didn't read the news this morning.
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Ah scheduled tweets: making life so much simpler for brands... or accidentally causing huge online awkwardness.

Dorothy Perkins suffered the fate of a scheduled tweet gone wrong this morning following the results of the Brexit vote and resignation of Prime Minister David Cameron.

"Woo! Who has that #FridayFeeling?" the brand wrote, unaware that 48% of the entire UK population were not going to be very happy about leaving the EU. 

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As expected, people were not pleased.

Dorothy Perkins have since deleted the tweet, but not before Twitter users screen-grabbed the mishap and took the brand to the cleaners in a series of hilarious posts.

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