Models Wore Snapchat Filter Makeup At Desigual's NYFW Show

Turn us into a real life 'fairy filter' stat.

Snapchat filters are everywhere right now, including the runway at New York Fashion Week.

Designer Desigual sent models dressed like different filters down the runway on Thursday 8 September. Because, fashion.

Will this start a trend of copycats (or dogs) attempting to turn themselves into their Snapchat selves IRL? At least that’s Halloween sorted.

Michael Stewart via Getty Images
NEW YORK, NY - SEPTEMBER 08: A model prepares before the Desigual fashion show during September 2016 New York Fashion Week at The Arc, Skylight at Moynihan Station on September 8, 2016 in New York City. (Photo by Michael Stewart/WireImage)
Thos Robinson via Getty Images
NEW YORK, NY - SEPTEMBER 08: A model prepares backstage at the Desigual fashion show during New York Fashion Week: The Shows at The Arc, Skylight at Moynihan Station on September 8, 2016 in New York City. (Photo by Thos Robinson/Getty Images for Desigual)
Antonio de Moraes Barros Filho via Getty Images
NEW YORK, NY - SEPTEMBER 08: A model walks the runway during the Desigual show as a part of New York Fashion Week at The Arc, Skylight at Moynihan Station on September 8, 2016 in New York City. (Photo by Antonio de Moraes Barros Filho/FilmMagic)
Edward James via Getty Images
Edward James via Getty Images
Edward James via Getty Images
Edward James via Getty Images

Before You Go

Snapchat Best Practices For Fashion People
Show The Behind The Scenes Moments (01 of06)
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Brands like Everlane who pride themselves on transparency would join Snapchat to show how their company ethos is followed daily. Everlane's Snapchat stories take the viewer behind the scenes-- trips to their factories in Chicago and right in board meetings to constantly show the customer the journey of their garments are not cheap or "fast fashion." photo via Everlane's Tumblr page
Play With Different Text Images In Video(02 of06)
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As per Burburry, have fun with over-sized emojis and text over video! Images is screenshot of Burberry Cruise.
Get A Video Of The Outfit (03 of06)
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Whether you're snapchatting for a brand or your personal account, video is best for outfit shots- especially flowy dresses! Viewers love to see movement. Snapchat as per Stella McCartney's Resort Collection.
Celebrities On SnapChat Stories (04 of06)
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Live, unscripted and unedited footage of our favorite celebrities on Snapchat will keep your audience engaged and looking forward to more! Here Alicia Keys attends Stella McCartney's resort collection garden party in New York City.
At Home & Behing The Scenes (05 of06)
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Show your workspace!
(06 of06)
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