Celebrities love beards, including the type you wear on your face, and this year's Emmy Awards saw a lot of fine facial hair showcased on the red carpet.
Seriously, there was some beard-lovin' going on.
Though experts have been predicting the death of the beard for some time now, their popularity is showing no sign of waning.
Today, history academic Alun Withey told The Times he believed the beard explosion was triggered by the 2013 Baftas and Oscars, when celebs like Bradley Cooper and George Clooney rocked up with some serious facial fuzz.
And we reckon this year's award ceremonies have cemented the beard as a style staple. Sorry (not sorry) guys, they're here to stay.