Ask your average chauvinist what he thinks about feminists and the answer will likely be along the lines of "they're all hairy, ugly and single and haven't had a good shag in a while, innit."
While there is obviously nothing wrong with being hairy, single or less than model-perfect, the idea that feminists all conform to this stereotype is ridiculous.
Introducing the hashtag #FeministsAreUgly - it's been trending on twitter since hoards of women began posting stunning selfies below the phrase.
The origins of the hashtag are unclear, but for many feminists (including some of us here at HuffPost UK Lifestyle), the movement is somewhat questionable.
We understand these women are trying to point out the ridiculousness of the 'ugly feminist' stereotype, but are they really re-claiming the phrase or just playing into the hands of the aforementioned chauvinistic pig?
Feminists believe in equal rights, which in turn means believing in an end to the objectification of women. But by posting selfies, are some not promoting the objectification of women by inviting others to judge their 'hotness'?
While the #FeministsAreUgly hashtag may have started with the best of intentions, like with many social media movements before it some seem to have jumped on the bandwagon with entirely different motives.
This latest movement comes soon after #WomenAgainstFeminism spread across the internet - making us concerned that the true message of feminism is getting lost.
Feminism should be about fighting for equality, talking about the big issues like the gender pay gap, FGM, domestic violence and forced marriage.
Let's not turn feminism into a beauty pageant.
The Multiple Facets Of Modern Feminism
The Populists: Lena Dunham(01 of09)
Open Image Modal... And Caitlin Moran's view seems to be part of a growing global ideology. Over on the other side of the pond, rising star, Lena Dunham, creator and star of HBO series, 'Girls' said: “Do you believe that women should be paid the same for doing the same jobs? Do you believe that women should be allowed to leave the house? Do you think that women and men both deserve equal rights? Great, then you’re a feminist.” (credit:Getty Images)
The Populists: Bridget Christie(02 of09)
Open Image ModalThe Populists: Caitlin Moran(03 of09)
Open Image ModalThe Glass-Ceiling Smashers: Karren Brady (04 of09)
Open Image ModalKarren Brady became the managing director of Birmingham City Football Club at the age of 23. Flouting any preconceptions about age and gender, she quickly turned around the club's fortunes, proving herself to be one of the most formidable businesswomen in the world.A regular on 'The Apprentice', she is an inspiration to millions of women and a reminder that women really can have it all if they want it.She told The Guardian in an interview: "I always say, women have brains and uteruses, and are able to use both." (credit:PA)
The Glass-Ceiling Smashers: Sheryl Sandberg(05 of09)
Open Image ModalThe Family Feminists: Lily Rose Cooper (née Allen)(06 of09)
Open Image ModalLily Allen raised more than a few eyebrows (not least those of her record company agents) when she announced she would be taking her husband's name and changing her professional moniker to Lily Rose Cooper.Not exactly known for her conventional or conservative attitude, Lily is a prime example of the modern feminist idea that you can flout traditional feminist conventions and still be a feminist. Feminism is about freedom of choice. (credit:Alamy)
The Family Feminists: Beyoncé (aka Mrs Carter)(07 of09)
Open Image ModalTaking the same path as Lily Rose Cooper, Beyoncé was derided by female critics when she announced she would be touring under her married name, Mrs Carter. But the star, who has made a name for herself singing about female empowerment, insists she is not compromising her feminist sensibilities.She told Vogue in a recent interview: "I guess I am a modern-day feminist. I do believe in equality. Why do you have to choose what type of woman you are? Why do you have to label yourself anything? I’m just a woman and I love being a woman," she said."I do believe in equality and that we have a way to go and it’s something that’s pushed aside and something that we have been conditioned to accept."She defended her decision to pay homage to her husband, Shawn Carter (Jay-Z): "I feel like Mrs Carter is who I am, but more bold and more fearless than I've ever been."It comes from knowing my purpose and really meeting myself once I saw my child. I was like, 'OK, this is what you were born to do'. The purpose of my body became completely different." (credit:AP)
The New Voices: Tawakkol Karman(08 of09)
Open Image ModalThe New Voices: Malala Yousafzai(09 of09)
Open Image ModalPreviously the domain of white middle-class intellectuals, a monumental shift we are beginning to see in the feminist landscape is the inclusion of women that have never previously had a voice - feminists who are prepared to risk their lives to speak out in a society where women's voices are brutally suppressed.Malala Yousafzai, 15, was shot in the head by the Taliban fin October 2012, or speaking out in support of women's rights, in particular their right to an education. READ MORE. (credit:AP)