The beauty brand photographed same-sex couples enjoying its new range of bath bombs and bubble bars, posting them on Twitter, Instagram and its website homepage.
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Lush
Social media users have gone wild for the adorable pictures, with thousands praising the brand for supporting the LGBT community.
Speaking to The Huffington Post UK a spokesperson for Lush said that the positive reaction from customers “absolutely warms our hearts”.
“At Lush we believe that love transcends gender,” they said.
“We set out to do one thing when creating our Valentine’s Day visuals, we wanted to capture love between two people and we believe that’s what we have done here.”
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Lush
Check out the whole Lush Valentine’s Day 2017 product range in our gallery below:
Lush Valentine's Day 2017
Cupid Bath Bomb, £2.95(01 of19)
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Kiss Me Quick Business Wash Card, £2(02 of19)
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The Kiss Lip Gloss, £5.95(03 of19)
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Happy Valentine's Day Gift Set, £19.95(04 of19)
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Ladybird Bubble Bar, £3.95(05 of19)
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The Kiss Lip Scrub, £5.75(06 of19)
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Lots Of Love Gift Set, £39.95(07 of19)
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Love Spell Massage Bar, £5.95(08 of19)
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Lover Lamp Bath Bomb, £4.25(09 of19)
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Love & Kisses Gift Set, £24.95(10 of19)
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Over And Over Bath Bomb, £4.25(11 of19)
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With Love Gift Set, £11.95(12 of19)
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Love You, Love You Lots Soap, £4.25 per 100g(13 of19)
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Two Hearts Beating As One Bath Melt, £3.95(14 of19)