It just goes to show that spending more doesn't always get you the best - in a blind taste test of Christmas puddings and Champagne, Morrisons and Sainsbury's beat the likes of posh shops Harrods And Fortnum and Mason.
The panel for the annual Which? Christmas test awarded the title of best pudding to Morrisons for its £3.99 M Signature Jewelled Fruit offering, giving it a score of 85% and describing it as "simply majestic" with a "great depth of flavour" in a field that also included the Harrods £12.50 Luxury variety.
But the panel, which included Great British Bake Off 2013 winner Frances Quinn and food critic Charles Campion, was less complimentary about upmarket retailer Fortnum and Mason's £10 St James pudding, describing it as having an "artificial flavour" and comparing the taste to a citrus bathroom cleaner.
Which? asked supermarkets and retailers to nominate a premium pudding for tasting.
The panel blind-tasted each pudding, giving a mark out of 10 for appearance, aroma, taste and texture.
The final scores were converted to a percentage and ranked in order.
Story continues below the slideshow:
Christmas Gift Guide: Men
Herschel Retreat Backpack in Black (£70)(01 of24)
Open Image ModalThe Siva Cycle Atom (£99.99)(02 of24)
Open Image ModalTed Baker Grooming Room (£35)(03 of24)
Open Image ModalBlessing Blazer (£50)(04 of24)
Open Image ModalGoPro HERO4 Black (£370)(05 of24)
Open Image ModalAether Cone (£349)(06 of24)
Open Image ModalAether is proud to introduce its first product into the UK market with their thinking music player, Cone. It learns what you like and plays what you’ll love, creating a personalised music experience that gets better over time. In addition to Rdio’s full on-demand subscription service with a catalogue of over 30 millions songs, Cone now allows you to enjoy Rdio’s free ad-supported internet radio, personalised to you. Also available in Black/Copper or White/Silver.Price: £349.00 / Buy it here (credit:Aether)
Thug Kitchen Cookbook (£14.99)(07 of24)
Open Image ModalStockholm Grafit Raincoat (£200)(08 of24)
Open Image ModalGarmin Forerunner 10 GPS Watch (£89.99)(09 of24)
Open Image ModalEngraved Jack Daniel's Single Barrel (£47)(10 of24)
Open Image ModalCreative Print With Black Frame (£39.99)(11 of24)
Open Image ModalSandqvist Carl Gustav Waxed Holdall (£195)(12 of24)
Open Image ModalHeroes And Villains Cushion (£35)(13 of24)
Open Image ModalBeaumont Walnut Sunglasses (£170)(14 of24)
Open Image ModalMighty Power Wallet (£74.99)(15 of24)
Open Image ModalKrups Nespresso Coffee Maker (£169.99)(16 of24)
Open Image ModalVivienne Westwood Barbican Watch (£395)(17 of24)
Open Image ModalBlue Attache Record Player (£69.99)(18 of24)
Open Image ModalThalgoMen Christmas Coffret (£32)(19 of24)
Open Image ModalThe energising coffret contains a Shaving Gel (100ml), Wake-Up Shower Gel (100ml) and After Shave Balm (75ml). These everyday essentials provide cooling and skin rejuvenating actives for fresh, clean, and invigorated skin. A great gift either as an introduction to skincare or for the grooming expert.Price: £32 / Buy it here (credit:Thalgo)
Philips Beard Trimmer 9000 (£100)(20 of24)
Open Image ModalGAME GOLF (£159.95)(21 of24)
Open Image ModaliKettle (£99)(22 of24)
Open Image ModalT77 Remote Controlled Helicopter (£39.99)(23 of24)
Open Image ModalNutriBullet (£99)(24 of24)
Open Image ModalAsda's £5 Extra Special Mulled Port and Orange pudding achieved the lowest score of 48% and was criticised for its "unpleasant, chemical" flavour.
Sainsbury's Blanc de Blanc Brut Champagne at £22.50 was jointly awarded the title of best Champagne alongside Piper-Heidsieck Brut (£33), both with a score of 80%.
The two bottles beat offerings from Veuve Clicquot, Moet and Chandon and Laurent-Perrier.
The best-scoring sparkling wine was The Co-operative's £9.99 Prosecco, scoring 78% for its "good level of acidity and a good balance of bitterness and fruitiness".
Which? editor Richard Headland said: "Christmas can be an expensive time of the year so it's satisfying to see our festive taste tests revealed that some of the cheapest were also some of the best.
"Time and again, we find supermarket own labels giving the big brands and high-end retailers a real run for their money."
Christmas Gift Guide: Best Children's Toys
Snow Glow Elsa (£34.99)(01 of15)
Open Image ModalCra-Z-Loom Ultimate Bracelet Maker (£7.49)(02 of15)
Open Image ModalChildren's Baking Set (£13.99)(03 of15)
Open Image ModalLittle Live Pets Bird & Cage (£18.49)(04 of15)
Open Image ModalPL-UG Medium Den Making Kit (£25.00)(05 of15)
Open Image ModalKidizoom Smart Watch (£28.99)(06 of15)
Open Image ModalSew Cool Sewing Studio (£29.99)(07 of15)
Open Image ModalFootball Manager 2015 (£29.99)(08 of15)
Open Image ModalChildren's Accordion (£38.00)(09 of15)
Open Image ModalLINDT Santa 1kg (£39.99)(10 of15)
Open Image ModalMy Friend Cayla (£59.99)(11 of15)
Open Image ModalSpy Net RC Recon Video Bot (£59.99)(12 of15)
Open Image ModalDino Zoomer Robotic T-Rex (£59.99)(13 of15)
Open Image ModalThe Sims 4 (£59.99)(14 of15)
Open Image ModalLEGO City Arctic Base Camp (£69.99)(15 of15)
Open Image Modal