British fashion retailer SimplyBe.co.uk has come under fire today for advertising a bra with a photo of Hitler's book Mein Kampf.
Twitter user Sylvie Metcalfe stumbled across the bizarre sight when browsing the brand's website, and took to Twitter to point out their very offensive mistake.
You can't make this stuff up.
Simply Be's UK social media team were quick to respond to Metcalfe, and other Twitter users, assuring them that the photo was not deliberately used.
They explained that there was a fault in the site's system, causing it to pull in random images instead of the correct ones listed with the products.
Is that a likely explanation? Or the work of a very disgruntled employee?
That's one reason not to cancel Christmas bonuses, guys.
100 Controversial Ads
(01 of99)
Open Image ModalWonderbra's infamous advert.
(02 of99)
Open Image ModalLevis.
(03 of99)
Open Image ModalSaatchi and Saatchi's campaign for The Conservative Party ahead of the 1979 general election.
(04 of99)
Open Image ModalDurex.
(05 of99)
Open Image ModalSisley fashion brand.
(06 of99)
Open Image ModalSean John's Unforgivable Woman fragrance.
(07 of99)
Open Image ModalLinford Christie stars in Kleenex's tissue advert.
(08 of99)
Open Image ModalLynx.
(09 of99)
Open Image ModalBMW.
(10 of99)
Open Image ModalBaF's anti-domestic violence ad.
(11 of99)
Open Image ModalRed Tape menswear fashion brand.
(12 of99)
Open Image ModalMacDonald's.
(13 of99)
Open Image ModalQSOL service provider.
(14 of99)
Open Image ModalNSPCC
(15 of99)
Open Image ModalA German MacDonald's advert.
(16 of99)
Open Image ModalHeinz.
(17 of99)
Open Image ModalCadbury's.
(18 of99)
Open Image ModalMiquita Oliver in Women's Aid advert.
(19 of99)
Open Image ModalAdvert for Chicolate chocolate substitute.
(20 of99)
Open Image ModalSkin Burn, anti-smoking ad
(21 of99)
Open Image ModalBarnardo's.
(22 of99)
Open Image ModalTipalet cigarette advert.
(23 of99)
Open Image ModalBenetton
(24 of99)
Open Image ModalTG4 television program entitled 'Paisean Faisean'.
(25 of99)
Open Image ModalCourage beer.
(26 of99)
Open Image ModalBudweiser.
(27 of99)
Open Image ModalBarcardi rum.
(28 of99)
Open Image ModalAmnesty International
(29 of99)
Open Image ModalSkyy alcoholic drink.
(30 of99)
Open Image ModalAmnesty International
(31 of99)
Open Image ModalAmnesty International
(32 of99)
Open Image ModalAnti binge-drinking advert
(33 of99)
Open Image ModalVan Heusen
(34 of99)
Open Image ModalBMW
(35 of99)
Open Image ModalPitney-Bowes Postage Meter
(36 of99)
Open Image ModalGovernment anti-drug driving advert
(37 of99)
Open Image ModalAnti-abortion advert
(38 of99)
Open Image ModalAdvert against verbal abuse
(39 of99)
Open Image ModalFabrica
(40 of99)
Open Image ModalBenson & Hedges
(41 of99)
Open Image ModalAmerican Apparel
(42 of99)
Open Image ModalAmnesty International
(43 of99)
Open Image ModalPost-It
(44 of99)
Open Image Modal(45 of99)
Open Image Modal(46 of99)
Open Image Modal(47 of99)
Open Image Modal(48 of99)
Open Image Modal(49 of99)
Open Image Modal(50 of99)
Open Image Modal(51 of99)
Open Image Modal(52 of99)
Open Image Modal(53 of99)
Open Image Modal(54 of99)
Open Image Modal(55 of99)
Open Image Modal(56 of99)
Open Image Modal(57 of99)
Open Image Modal(58 of99)
Open Image Modal(59 of99)
Open Image Modal(60 of99)
Open Image Modal(61 of99)
Open Image Modal(62 of99)
Open Image Modal(63 of99)
Open Image Modal(64 of99)
Open Image Modal(65 of99)
Open Image Modal(66 of99)
Open Image Modal(67 of99)
Open Image Modal(68 of99)
Open Image Modal(69 of99)
Open Image Modal(70 of99)
Open Image Modal(71 of99)
Open Image Modal(72 of99)
Open Image Modal(73 of99)
Open Image Modal(74 of99)
Open Image Modal(75 of99)
Open Image Modal(76 of99)
Open Image Modal(77 of99)
Open Image Modal(78 of99)
Open Image Modal(79 of99)
Open Image Modal(80 of99)
Open Image Modal(81 of99)
Open Image Modal(82 of99)
Open Image Modal(83 of99)
Open Image Modal(84 of99)
Open Image Modal(85 of99)
Open Image Modal(86 of99)
Open Image Modal(87 of99)
Open Image Modal(88 of99)
Open Image Modal(89 of99)
Open Image Modal(90 of99)
Open Image Modal(91 of99)
Open Image Modal(92 of99)
Open Image Modal(93 of99)
Open Image Modal(94 of99)
Open Image Modal(95 of99)
Open Image Modal(96 of99)
Open Image Modal(97 of99)
Open Image Modal(98 of99)
Open Image Modal(99 of99)
Open Image ModalAn M&C Saatchi advert for St Matthew's in the City in Aukland, New Zealand.