Social media app Snapchat has broadcast a compilation of images and videos from worshippers in Mecca in a ground-breaking 'story' that's got millions of people tweeting.
The app stitched together snippets of Ramadan prayers on Laylatal Qadar, one of the most important nights on the Muslim calendar.
Arfah Farooq, head of marketing at Makers Academy, told Huffington Post UK: "The snapchat story on Mecca was awesome. The first time I went to Mecca was when I was 10 and it bought back a lot of memories that I remember like it was yesterday.
"It was pretty emotional watching but for me the most important thing was how in 300 or so seconds it undone years of negative portrayal of the media and allowed the true beautiful elements of Islam to shine through.
"In those snaps all you could see is people of every background possible all praying together to God and you could not tell the difference on who was poor or rich as everyone is one big community.
Farooq also said that she loved searching the #Mecca_live hashtag on Twitter to find out what non-Muslims thought of the event.
"It was heartwarming reading all the comments because people were finally seeing the religion for what it is and not what the media tell us it is."
Like Farooq, many others took to Twitter to share their reaction.
Mecca's Transformation Over The Decades
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Open Image ModalPilgrims in 1920 at the Kaaba, Mecca, Saudi Arabia, the most sacred site in the Islamic religion. (credit:Culture Club via Getty Images)
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Open Image ModalMecca's great mosque, Mecca, Saudi Arabia, 1922. (credit:Getty Images)
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Open Image ModalCIRCA 1935: Aerial view of the Mecca with the porticoes which surround the Ka'bah. (credit:Getty Images)
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Open Image ModalThe Kaaba in the centre of the Masjid al-Haram in Mecca, Saudi Arabia, 21st March 1967. (credit:Getty Images)
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Open Image ModalThe Kaaba in the centre of the Masjid al-Haram in Mecca, Saudi Arabia, circa 1979. (credit:Keystone via Getty Images)
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Open Image ModalPicture dated May 1988 shows Muslim pilgrims during the Hajj in Mecca. (credit:STR via Getty Images)
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Open Image ModalMECCA, SAUDI ARABIA: Aerial view of the holy Kaaba in the holy city of Mecca 17 March 2000. (credit:MARWAN NAAMANI via Getty Images)
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Open Image ModalHundreds of thousands of Muslim pilgrims throng Mecca's Grand Mosque, Islam's holiest shrine, late 11 December 2001 to mark the 27th night of the holy fasting month of Ramadan, known as Lailat al-Qadr. (credit:MAHMOUD MAHMOUD/AFP/Getty Images)
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Open Image ModalMuslims pray 23 January 2004 at the Grand Mosque in the holy city of Mecca ahead of the hajj, which begins on January 30. (credit:AWAD AWAD via Getty Images)
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Open Image ModalMECCA SAUDI ARABIA - JANUARY 14: Muslim pilgrims pray around the holist Al-Ka'aba mosque January 14, 2005 in Mecca Saudi Arabia. (credit:Abid Katib via Getty Images)
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Open Image ModalAn aerial view shows the Grand Mosque, Islam's holiest site, amid booming construction in the Saudi city of Mecca on December 9, 2008. (credit:KHALED DESOUKI via Getty Images)
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Open Image ModalA picture shows the under construction Mecca Royal Clock Tower hotel complex in the holy Saudi city of Mecca on April 13, 2010. (credit:Getty Images)
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Open Image ModalAn aerial view shows Muslim pilgrims walking around the Kaaba in the Grand Mosque of the holy city of Mecca on August 6, 2012. (credit:Amer Hilabi / AFP / Getty Images)
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Open Image ModalThe tallest clock tower in the world with the world's largest clock face at the Abraj Al-Bait Towers overlooks the Grand Mosque and its expansion in Mecca, Saudi Arabia, Wednesday, Oct. 16, 2013. (credit:ASSOCIATED PRESS)