78-Year-Old Vegan Male Bodybuilder, Jim Morris, Will Make You Reconsider Your Diet

78-Year-Old Vegan Male Bodybuilder, Jim Morris, Will Make You Reconsider Your Diet
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If there's ever been a greater advert for ditching meat and animal products in favour of a vegan lifestyle, we think we've found it.

Meet 78-year-old vegan male bodybuilder Jim Morris, who is PETA's most senior pin-up.

And boy is he a picture of health.

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Jim posed as iconic statue 'The Thinker' for PETA while aged 77, which forms part of his brand-new campaign that 'Think Before You Eat'.

The ad, which can be seen here, goes on to encourage viewers to "muscle your way to better health" – and a reduced risk of obesity, heart disease, cancer, diabetes and strokes – by going vegan.

Jim says that his health greatly improved after he retired from competitive bodybuilding in 1985 – which is all down to his decision to become vegetarian and, later, vegan.

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Jim Morris, 77-Year-Old Bodybuilder
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Jim Morris at 75. (credit:GymNorris.com)
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Morris at 61. (credit:GymMorris.com)
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Morris at 71. (credit:GymMorris.com)
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Morris at 25. (credit:GymNorris.com)
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(credit:GymMorris.com)
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(credit:GymMorris.com)
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(credit:GymMorris.com)
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(credit:GymMorris.com)
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(credit:GymNorris.com)
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Morris with friends -- including a young Arnold Schwarzenegger -- in the early 1970s filming a TV commercial for Chevrolet. (credit:GymNorris.com)
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Morris with Cher. Morris writes on his site that he met her at an Elton John concert; she would later ask him to make appearances for her shows. (credit:GymNorris.com)
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Morris pictured with Elton John and his partner, Jim Brown (credit:GymNorris.com)

"The protein in animal products is so laden with fats and chemicals and all sorts of stuff that's harmful to you," he told PETA in an interview.

"When I was competing and stuffing down all of that sort of stuff, I had lots of digestive problems. I was constipated and bloated and just miserable all the time. . . . I know as a fact I would not be here and I would not be in this condition now had I continued eating the way I was."

After changing his dietary habits, he feels better than ever.

He encourages others to adopt the vegan lifestyle, so they can feel as good as he does.

"Milk is for babies", he says. "Humans, as far as I know, are the only creatures that continue to drink milk once they've been weaned. … I think a lot of people don't realise if they would stop drinking milk and [consuming] all of the milk products, they would say, 'Wow, I didn't realise I could feel this good'."

PETA says: "People who go vegan don't just help their own health – they also drastically reduce their carbon footprint and save animals from immense suffering on factory farms, in abattoirs and on the decks of fishing boats."

Feel inspired? Here are some delicious vegan recipes...

Vegan Recipes
Veggie Burgers With Pomegranate Ketchup(01 of28)
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South Indian Mushroom & Peas Curry(02 of28)
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Get the South Indian Mushroom & Peas Curry recipe by Veg Recipes Of India (credit:Veg Recipes Of India)
Spiced Chickpea Crepes With Soybean Paneer(03 of28)
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Lemony Quinoa Salad With Shaved Vegetables(04 of28)
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Get the Lemony Quinoa Salad with Shaved Vegetables recipe (credit:Tina Rupp/Food & Wine)
Wintry Mushroom, Kale And Quinoa Enchiladas(05 of28)
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Get the Wintry Mushroom, Kale, and Quinoa Enchiladas recipe by Gena Hamshaw via Food52 (credit:Gena Hamshaw/Food52)
Green-Lentil Curry(06 of28)
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Get the Green-Lentil Curry recipe (credit:Quentin Bacon/Food & Wine)
Penne With Sweet Summer Vegetables(07 of28)
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Get the Penne with Sweet Summer Vegetables recipe Gena Hamshaw via Food52 (credit:Gena Hamshaw/Food52)
Grilled Tofu Steaks With Piquillo Salsa Verde(08 of28)
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Get the Grilled Tofu Steaks with Piquillo Salsa Verde recipe (credit:Stephanie Foley/Food & Wine)
Punjabi Dum Aloo(09 of28)
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Get the Punjabi Dum Aloo recipe by Veg Recipes Of India (credit:Veg Recipes Of India)
Quinoa Salad With Sugar Snap Peas(10 of28)
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This simple spring salad works well as a side dish or main since the quinoa is packed with protein. Fresh snap peas and toasted pumpkin seeds offer lots of texture.Get the Quinoa Salad with Sugar Snap Peas recipe (credit:Quentin Bacon/Food & Wine)
Tempeh With Apricots And Capers (11 of28)
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Get the Tempeh with Apricots and Capers recipe (credit:Gentl & Hyers)
Sweet And Spicy Grilled Tofu With Cabbage-Carrot Slaw(12 of28)
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Radish Sambar(13 of28)
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Get the Radish Sambar recipe by Veg Recipes Of India (credit:Veg Recipes Of India)
Stir-Fried Vegetables With Lemongrass (14 of28)
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Get the Stir-Fried Vegetables with Lemongrass recipe (credit:Kana Okada/Food & Wine)
Sprouted Mung Bean Saute(15 of28)
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Get the Sprouted Mung Bean Saute recipe by viblanco via Food52 (credit:viblanco/Food52)
Rice Noodles With Asian Pesto(16 of28)
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Get the Rice Noodles with Asian Pesto recipe (credit:Aimee Herring)
Pot-Roasted Eggplant With Tomatoes And Cumin(17 of28)
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Get the Pot-Roasted Eggplant with Tomatoes and Cumin recipe (credit:Quentin Bacon/Food & Wine)
Vegan Lentil Shepherds Pie(18 of28)
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Get the Vegan Lentil Shepherds Pie recipe by Gena Hamshaw via Food52 (credit:Gena Hamshaw/Food52)
Miso-Glazed Tofu With Pan-Seared Shiitakes And Asparagus(19 of28)
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Fava Bean And Fennel Soup(20 of28)
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Get the Fava Bean and Fennel Soup recipe (credit:Lisa Linder)
Tofu, Veggie And Sesame Fried Rice(21 of28)
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Get the Tofu, Veggie and Sesame Fried Rice recipe (credit:New Media Publishing)
Black Bean-Chipotle Burgers(22 of28)
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Get the Black Bean-Chipotle Burgers recipe (credit:Rita Maas)
Bean, Corn And Squash Stew(23 of28)
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Mustard-Crusted Tofu With Kale And Sweet Potato(24 of28)
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Get the Mustard-Crusted Tofu with Kale and Sweet Potato recipe by Anitalectric via Food52 (credit:Anitalectric/Food52)
Lentil Burgers(25 of28)
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Get the Lentil Burgers recipe (credit:EatingWell)
Quinoa And Tofu Smoked Salad(26 of28)
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Open-Faced Grilled Eggplant Sandwiches With Creamy Celeriac Sauce(27 of28)
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Vegan Migas(28 of28)
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Get the Vegan Migas recipe (credit:EatingWell)