Ever wondered why supermarket own brand cereals look (and taste) like their expensive counterparts?
It’s probably because the products are made by the same manufacturers.
According to The Sun, Weetabix also makes Asda’s Wheat Bisks and Tesco’s Wheat Biscuits, although the price of the own brand versions is very different to the original.
A 24-pack of Weetabix will set you back £2.39 in most stores, while the own brand versions at both Tesco and Asda cost just £1.29 for the same amount.
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Bloomberg via Getty Images
The revelation comes after The Sun claimed the three products have “spookily similar” recipes and nutritional values.
The newspaper said Asda’s version has a small amount of salt added, but they did not find any other major differences.
In a statement, a Weetabix spokesperson said: “As the UK’s second largest cereal manufacturer, we do work with a number of retailers to create own brand products to their recipe specifications.
“However, we can reassure all Weetabix customers that the nation’s favourite cereal is the only one made to our unique recipe which delivers best in class nutrition and great taste.”
A spokesperson from Asda added: “We want to offer our customers the very best, which is why we’re proud to work with quality suppliers in developing our Asda brand products.”
HuffPost UK has also contacted Tesco for comment and is awaiting response.
While Aldi’s Snackrite Hoops sell at 99p for 10 packs of 25g bags, original Hula Hoops usually retail at £1.60 for seven packs of 24g bags.
It seems own brand is the way forward (as if you didn’t already know).
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When Terry’s Chocolate Orange Shrank By 10%(02 of09)
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When Toffee Deluxe Was Removed From Quality Street(03 of09)
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When Cadbury Changed Its ‘Fruit & Nut’ Recipe(04 of09)
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When Cadbury Secretly Changed Its Creme Egg Recipe(08 of09)
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Chocolate lovers were left outraged after it emerged that Cadbury had “secretly” changed its Creme Egg recipe in 2015. The sticky white and yellow centre had been kept the same, but the company had swapped the traditional Cadbury Dairy Milk chocolate shell to a “standard cocoa mix”. (credit:Anthony Devlin/PA Archive)
When Opal Fruits Became Starburst(09 of09)
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Opal Fruits were renamed Starburst in 1998 by manufacturer Mars - much to fans' disgust. Admittedly Starburst have now become a household name and many of us have probably forgotten about Opal Fruits. But still, it was traumatic at the time, people. (credit:PA/PA Archive)