If Sport England's groundbreaking This Girl Can campaign has proved anything, it's that women who exercise come in all shapes and sizes - and that is 100% okay.
Now, fitness magazine Women's Running has echoed the message, by featuring fabulous plus size model Erica Schenk on the cover of its August issue.
Unsurprisingly, women on social media have been praising the empowering image, with many saying it has encouraged them to dig out their trainers.
Speaking to Today.com, editor in chief Jessica Sebor explained why the magazine made the decision to feature Schenk on the cover.
"There's a stereotype that all runners are skinny, and that's just not the case. Runners come in all shapes and sizes. You can go any race finish line, from a 5K to a marathon, and see that. It was important for us to celebrate that," she said.
"I think that every woman goes to the magazine rack sometimes and feels like she can't see herself in the cover images. We wanted our readers to feel like they could see themselves in our cover."
The cover certainly seems to have had the desired effect, with praise for the image flooding in from fans on Twitter.
The magazine will be available on news stands in America from 21 July. We don't know about you, but we'd love to see more covers like this one here in the UK.
Body Image Heroes
Jennie Runk(01 of21)
Open Image ModalJennifer Lawrence(02 of21)
Open Image ModalNickolay Lamm(03 of21)
Open Image ModalTrina Hall(04 of21)
Open Image ModalShailene Woodley(05 of21)
Open Image ModalElena Raouna (06 of21)
Open Image ModalKelsey Miller(07 of21)
Open Image ModalSheila Pree bright(08 of21)
Open Image ModalAdele(09 of21)
Open Image ModalRebel Wilson(10 of21)
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Open Image ModalSource: The Renfrew Center Foundation for Eating Disorders, “Eating Disorders 101 Guide: A Summary of Issues, Statistics and Resources,” 2003.
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Open Image ModalSource: Prevention of Eating Problems with Elementary Children, Michael Levine, USA Today, July 1998.
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Open Image ModalSource: Zucker NL, Womble LG, Williamson DA, et al. Protective factors for eating disorders in female college athletes. Eat Disorders 1999; 7: 207-218.Source: Sungot-Borgen, J. Torstveit, M.K. (2004) Prevalence of ED in Elite Athletes is Higher than in the General Population. Clinical Journal of Sport Medicine, 14(1), 25-32.
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Open Image ModalSource: The Renfrew Center Foundation for Eating Disorders, “Eating Disorders 101 Guide: A Summary of Issues, Statistics and Resources,” 2003.
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Open Image ModalSource: Shisslak, C.M., Crago, M., & Estes, L.S. (1995). The Spectrum of Eating Disturbances. International Journal of Eating Disorders, 18 (3): 209-219.
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