Zara Responds To Claims About 'Sexist' Slogans On Kids' Clothing | HuffPost Life

'Our kids’ collection includes a very wide range of products.'

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Life editor at HuffPost UK

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Zara has responded to claims items in their kids’ clothing line are sexist, by saying their products deliver positive messages to both boys and girls.

The high-street retailer was prompted to defend their clothing line after a mum contacted HuffPost UK to share images of jumpers on sale in Zara in the UK.

“I was in Zara and saw a girls’ jumper (with ‘girl’ written on the label) which read: ‘Love, Sweet, Happy’ and the boys’ jumper (which says ‘boy’ on the label) read ‘Master’,” said Andrea Bevan, from Leicester.

“Being asked what ‘Master’ means by my three-year-old daughter and then why it is written on the boys’ jumper was an experience I hope to never have to repeat.

“Both jumpers are available on the Zara UK website.”

Responding to the image, a spokesperson for Zara told HuffPost UK: “Our kids’ collection includes a very wide range of products designed to provide our customers with choice and deliver positive messages to both girls and boys.”

They shared images of other girls’ clothes in the collection - currently available on their website - to reflect this.

ZARA

Zara

'Catch your dreams' top.

ZARA

'I am a woman what is your super power?' top.

Responding to Zara’s feedback, Bevan told HuffPost UK that she felt the use of the word “Master” on the boys’ jumper implied “dominance and control”.

“It’s a totally inappropriate sentiment to be teaching to our children and the future generation,” she said.

“Parents are working hard to instil principles of equality and respect in their children and Zara has shown a complete lack of judgement and understanding of their customers with this particular item.

“It is 2017 and they need to have a much more robust process internally for preventing this kind of lazy, outdated, gender stereotyping from reaching their stores.

“Their designers need to work much harder to create clothing that inspires our children, rather than pigeonholing and limiting them.”

When asked what else she thought retailers needed to do, Bevan said: “Retailers need to design clothes for children that allow them to be children.

“Clothes that allow them to play, explore and discover, free of gender stereotypes.

“My three-year-old daughter is constantly frustrated by trousers that are too ‘skinny’ and T-shirts that are too tight-fitting, as it makes it more difficult to climb trees.

“I would like retailers to provide age- and activity-appropriate clothing fit for purpose. I welcome the move by John Lewis to launch unisex children’s clothes.”

Before You Go

Vintage Clothing Shopping Guide

Suss out the sizing.(01 of09)

"Vintage sizing is not like modern sizing and can be a minefield," says Pamper.

"I’ve got sizes from 14 to 22 in my vintage collection and they all fit me, which gives you some idea of how wildly sizes can vary.

"Ignore the size label. Women’s proportions change each decade, this is down to everything from underwear to diet.

"1950s clothes will tend to have very nipped in waists with proportionally larger busts and hips, think hourglass shape.

"1960s clothes however have a tendency towards a straighter and less pronounced shape with smaller bust areas.

"In addition, many people made their own clothes or had their clothes made, so some vintage clothes will have very specific proportions that don’t match any size charts. With this in mind, measurements are the way forward when buying vintage.

"Never go by the size on vintage clothing labels and only by the measurements. All online retailers should provide measurements, along with details about how those measurements have been taken.

"Then you should compare these measurements with something you already own that fits well, and preferably in a similar material, as materials have different thicknesses and this will affect the fit." (credit:H Armstrong RobertsClassicStock via Getty Images)

Learn the lingo of labels.(02 of09)

"Tags and labels are always a great place to check for the approximate decade a garment was made," says Pavlović.

"Tags were not regularly added to clothing until the 1940s/1950s and then they rarely stated anything other than the designer logo or manufacturer name.

"From the 1970s labels started to include the basic fabric content and garment size.

"In the 1980s clothing brands began labeling not only the brand and size, but also the detailed fabric content, care instructions and country of manufacture.

"By the 1990s tags contained all of the information we see on modern garment labels and were commonly multi-lingual."

Clark adds: "You can easily check labels and date clothes with the label resource on the Vintage Fashion Guild website."

"It might not have everything you’ll ever need, but it’s pretty comprehensive and even just browsing is a good way to learn more about what to look out for." (credit:Roberto Westbrook via Getty Images)

Seams and fastenings are also a mine of information.(03 of09)

"Taking a peek at interior seams and how the garment was actually put together is another tell-tale sign of its age," says Pavlović.

"Zippers were not introduced until the 1930s and were made of metal until their plastic counterpart was invented in the 1970s.

"The majority of clothing was created using a mixture of hand and (straight) machine stitches until the late 1800s.

"Although the zigzag stitch machine was patented in the late 1800s it wasn't commonly used for everyday clothing until a home version was made available in the mid-1900s.

"Until the early 1970s the interior seams of many garments were finished by clipping the excess fabric with pinking shears (scissors with zigzag teeth) to help minimise the damage from fabric fraying." (credit:SuperStock via Getty Images)

Look out for signs of your clothes biggest enemy... moths.(04 of09)

"Moths are annoying little blighters, and love nothing more than to feast on fabric," explains Pamper.

"Natural fabrics are more prone to moth damage than artificial fibres, so check silks, wools and cottons for signs. You may find moth damage on artificial fibres, but it's not usually the case.

"The best way of checking for moth damage is to hold the fabric up to the light, if you can see small holes that are not in the weave of the fabric then these may be moth damage.

"Moth damage isn't the end of the world but you must be sure not to introduce the moth into your own wardrobe where it will spread.

"As soon as you get the garment home fold it carefully and place it in a freezer bag. Then place that into your freezer for 48 hours. When you remove your, very cold, garment from the freezer be careful when unfolding it as the fibres may have become brittle, particularly silk.

"Once the garment is defrosted it is safe to put into your wardrobe, wear and enjoy.

"In order to prevent moths in your own wardrobe try to regularly hoover the inside of your wardrobe, use cedar wood hangers and environmentally friendly cedar balls, and hang lavender bags amongst your clothes." (credit:Jeffrey Coolidge via Getty Images)

Play detective.(05 of09)

"If an online vintage seller hasn't provided you with enough information on which to base your purchase then get in touch with them and ask questions," advises Pamper.

"They will want you to be happy with your purchase and so will not mind answering queries. And yes you can ask about a returns policy, even on vintage.

According to Pamper questions worth asking if the answers have not been made clear in the listing include:

:: Have there been any repairs to the garment?
:: Is there any damage which needs repairing?
:: Are there any odours or stains on the garment? :: :: Are all buttons, beads or other bits that may have fallen off over the years present and original?
:: Do they have a returns policy? (credit:VladimirFLoyd via Getty Images)

Don't be afraid to mix and match.(06 of09)

"Having a love for fashion can be a sit down set menu or a moveable feast and I like the latter as it means I can enjoy experimenting with my style without feeling tied down to being era perfect," says Clark.

"There’s absolutely nothing wrong with wanting to have a fixed decade look of course, it’s just not for me anymore. I like to use vintage to shop the trends, as well as buck them.

"My interest in vintage fashion is an ever evolving animal and yes I've done the forties forces sweetheart look and been quite era specific, but several years on you’re more likely to find me in an eighties batwing jumper, skinny jeans and DMs than you are a tea dress and dainty victory rolls.

"I’m all for mixing vintage with spanking brand new clothes, it’s not an all or nothing look. You don’t have to dress head-to-toe in only vintage items." (credit:Thomas Barwick via Getty Images)

Don't be put off if an item doesn't fit like a glove. Befriend a good tailor.(07 of09)

"You should never be afraid of having your vintage items altered to fit both your shape and your individual style," explains Pamper.

"The point of vintage is to love it, wear it and enjoy it, and if you feel that you can't alter something to your own particular style because of it's age, then you won't enjoy it.

"Also, buying a vintage item that is too large for you and then having it tailored to your perfect size may result in it being the best fitting item you own.

"A couple of words of warning with this though, use a reputable alterations person, one that you use regularly or one recommended by someone else." (credit:White Packert via Getty Images)

A friend in need of a fifties frock is a friend indeed.(08 of09)

"Many sellers will have blogs and social media accounts, they want to share their expertise with you through their stock and interest in vintage fashion," says Clark.

"So get following for inspiration, hints and tips and you’ll begin to find suppliers and information you can have faith in." (credit:Siri Stafford via Getty Images)

Smell solutions.(09 of09)

Sadly some vintage clothes come with an added extra... odour. But with Pavlović's top tips many items can be salvaged:

"All of the gear needed for your vintage deodorising tool kit can already be found in your house (or reasonably purchased from the supermarket)," she says.

"Place the item in a sealable plastic bag and put it in the freezer overnight (longer for stubborn odours). The freezing temperatures will kill most of the odour causing bacteria allowing you to launder the remaining smells away.

"To remove light musty smells spray an equal parts white vinegar and water mixture directly onto the garment and hang to air dry, (a dab of vinegar can also help to remove stains and spots).

"Stronger odours can be neutralised by adding a cup of white vinegar to the wash cycle.

"Heavy smells may require an overnight soak in a 1 part vinegar to 5 parts warm water mixture.

"Baking soda is a great alternative to vinegar as it is odourless. Place the garment in 4 to 5 litres of hot water and add a cup of baking soda on top of the saturated fabric. Let it sit for 15 minutes, give it a good mixing then soak for about an hour and wash normally.

"Vodka is not only a great deodoriser, it also kills the bacteria causing the foul fragrance. Simply pour some straight vodka into a spray bottle and give the vintage victim a good spray. Once dry, launder as usual. The alcohol smell disappears as it dries, so this is also a great technique for vintage items not easily washed such as bulky jackets, furniture fabric and decorative textiles.

"Vintage footwear odours are easily defeated with a few household bits as well. Put a few tablespoons of odour neutralising kitty litter and a teaspoon of baking soda into a pair of old socks or fabric scraps, tie off the top and place the shoes in overnight.

"Add an equal mixture of baking soda and cornstarch to a pair of cotton socks and pop them into the shoes overnight.

"Or break some charcoal into small pieces and place inside an old pair of tights, put them into the shoes and leave overnight." (credit:shutterstock)

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