Juan is responsible for driving the corporate direction of Basekit.com, overseeing the company’s international expansion into Latin America, as well as the development and execution of operations and sales. Juan originally joined Basekit.com as an investor following Basekit.com’s win at Seedcamp in 2008, and was appointed CEO in June 2009.
Basekit.com has grown rapidly under Juan’s direction, with Juan now heading up a team of over 40 people at Basekit.com, with offices across the UK, Spain and Brazil, compared to just 4 people when he took on the CEO role.
Juan has over fifteen years of experience in the technology and venture industries. Juan started off his career at the London office of global management consultancy McKinsey & Company. At McKinsey & Company, Juan focused on advising companies in the technology, media and telecommunications industries.
After his work at McKinsey & Company, Juan was bitten by the entrepreneurial bug and Juan built and managed BEAM.TV, a digital distribution network for advertising. BEAM.TV proved hugely successful, and was sold to the Carlyle European Technology Fund in early 2008. As well as CEO of Basekit.com, Juan is also co-founder and member of the Board of Ebury Partners, a financial payments provider specialising in foreign exchange.
Juan holds a masters degree in Engineering from the Universidad Politécnica de Madrid and a further masters degree in Economics from UNED in Spain. Juan is fluent in English, Spanish, French and Italian.