Apple has announced a new app for iPhone and iPad that lets users create “expressive” videos for social networks.
With a toolkit including filters, speech bubbles and music, the Clips app will look familiar to anyone who already uses Snapchat or Instagram.
But Apple will be hoping that a new feature called Live Titles will set it apart from the social networking apps.
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The tool instantly transcribes speech into animated captions and titles that are timed to the sound of the user’s voice.
Apple is marketing Clips as an intuitive app that offers a more playful alternative to iMovie and professional video editing software.
“Clips lets users create multi-clip videos on iPhone or iPad without timelines, tracks or complicated editing tools,” the firm said in a press release.
“Touch and hold a single button to shoot live video and photos, or add them from the Photo Library [...] Add artistic filters, speech bubbles, shapes or emoji.”
The app will be available to download for free from April, Apple said.
In a batch of announcements today, Apple also revealed its first ever red iPhone, and an upgraded iPad.