Turns out we’re not all united when it comes to our beauty choices, there are big differences in the products we hanker after depending on where we live.
The Amazon Christmas Store has compiled a list of the biggest grooming trends per region in the UK.
This line-up reveals how the nation beautifies itself in time for the Christmas season.
Bristol: Vegan mascara.
Bristol was voted the eco capital of Europe in 2015 and has managed to retain its title since.
Thus it’s not surprising that the most popular item for this region is a vegan beauty product.
Cardiff: Natural clear mascara and eyebrow styling gel.
Cardiff dwellers prefer a more natural aesthetic, choosing natural clear mascara and eyebrow gel to lengthen and strengthen for ultimate batting power.
Edinburgh: Coffin nails, Indian healing clay and mermaid glitter
Glasgow: Men’s anti-shine powder.
Men’s anti-shine powder has gone up in sales by 300% in this area, according to Amazon, so you can expect your Glaswegian friends to be looking wonderfully matte in festive photos.
Liverpool: Self-tanning mousse and tansie.
London: Men’s sea salt spray and Korres party survival kit
Its not surprising that styling spray made it somewhere on this list.
This Men’s sea salt spray is an apt staple for style-conscious men.
And with a calendar of endless events, seems Londoners don’t want to take their chances with their beauty habits so tend to opt for the Korres Party Survival Kit.
Manchester: Men’s caffeine shampoo and facial hair colour.
Newcastle: Pressed powder.
Pressed powder is Newcastle’s most popular beauty item and, in our humble opinion, should be nationwide.
Talk about beat face all day, err’day.
Nottingham: Conditioning foam perm.
According to Amazon, the 80s look is set to make a huge comeback in 2018 after it was seen heavily featured on catwalks during London Fashion Week.
Kudos to Nottingham for being ahead of the curve and latching on to this fabulous conditioning foam perm.
Oxford: Cream foundation contour palette
Those dwelling in the university city are apparently partial to a bit of contour.
Namely, the cream foundation contour palette, which can be found on Amazon.
At £3.36, it’s not surprising this is a go-to product.