The reality star-turned-beauty mogul first debuted light locks on her 18th birthday in 2015, when she stepped out in a waist-length wig by Tokyo Styles, then she dyed her real hair an “ashy dirty blonde”.
Inspired by her sisters Kourtney and Kim Kardashian’s forays into blondeville, Jenner has returned to the bleach bottle - and this time, she’s gone full on platinum.
Documenting her transformation in a series of Snapchat posts, the 19-year-old revealed the dying process took “all day”, but has managed to maintain her long bob length.
Having healthy-looking platinum hair can be tricky, but it is possible (even if you don’t have a fleet of hairstylists on hand to help).
HuffPost UK Style spoke to the aptly named salon Bleach London about their top tips for bleached locks, plus we rounded up the best products that genuinely fixed our hair when it felt like straw and we wanted to cry.
The easiest way to retain moisture is to avoid daily shampooing. Instead, wash once or twice a week and always use luke-warm water, as hot water will scald and dry out your hair, much like heated styling tools.
Don’t use protein treatments more than once a week - as over using keratin products can cause hair to become dry and brittle. Instead, alternate super-rich treatments with lighter shampoos and conditioners.
Kérastase’s Resistance Therapiste range is formulated for the driest and most damaged of hair. Try the Shampoo and Masque, £17.50 and £28.50 from Kerastase.co.uk.
After washing, don’t vigorously towel dry hair as this will roughen the cuticle causing frizz and split ends.
Dry your hair as gently as possible by patting and squeezing with a towel. Never sleep on wet hair, unless you want to wake up with a bird’s nest.
Daily heat styling is one of the most damaging processes for your hair and should be kept for special occasions only.
If you must use a hair-dryer or irons, always use a heat-protector product with as many moisturising ingredients (such as Argan oil and wheat proteins) as possible.
Brush your hair often using a Tangle Teezer or Mason Pearson bristle brush. Cheap, hard-bristled brushes can be aggressive on your hair.
Sleeping on a silk pillow case will also cause your hair less stress and friction, which will result in less breakage.
Perfecting Your Colour
If you want silver or white hair, you’ll need to wash your hair with silver shampoo once a week. This will reduce brassy tones and keep your colour looking fresh.
Don’t wait too long to get roots re-done as your scalp generates heat which helps lift your hair to a clean, white colour for the first half an inch. Leave it too long and and you’ll get a brassy band - every four to six weeks is best.
Dying your hair when it is in bad condition will only cause extra strain. Make sure your hair is at optimum health by using hair masks two weeks prior to your colour treatment and avoid washing two days before, as this makes your scalp over-sensitive.