No matter what you say, redheads stand out. Golden shine mashed up with deep, vibrant colour make ginger hair impossible to miss in a crowd. It's beautiful, multi-tonal and rare. So why on Earth should that be considered a bad thing?
Brands can use a whiff of organic essential oil and all the usual shampoo chemicals and still call it organic. This loophole makes it all too easy for brands to 'green-wash' consumers with hair and body care that isn't as natural or organic as it looks.