26/04/2017 08:02 BST | Updated 26/04/2017 08:08 BST

British Bunny Simon Dies On United Airlines Heathrow Flight

From one PR nightmare to another.

United Airlines has launched an investigation after reports a giant rabbit died on one of its transatlantic flights - the latest PR scandal to hit the embattled carrier.

Three-foot Simon, a 10-month-old Continental giant, was said to have been travelling from Heathrow to O’Hare in Chicago after being bought by a celebrity owner in the United States.

Breeder Annette Edwards, from Worcestershire, told The Sun that Simon was expected to grow to be the world’s biggest rabbit after his father Darius grew to 4ft 4in (1.32m).

Geography Photos via Getty Images
Giant Continental rabbit pictured in this undated file photo

“Something very strange has happened and I want to know what. I’ve sent rabbits all around the world and nothing like this has happened before,” Edwards, a former Page 3 model, told the paper.

“The client who bought Simon is very famous. He’s upset.”

“Simon had a vet’s check-up three hours before the flight and was fit as a fiddle,” she added. 

Horacio Villalobos - Corbis via Getty Images
Simon's death is the latest PR scandal to hit the embattled airline

The breed costs £5,000 a year to keep, the paper said.

United said it was “saddened” to hear of Simon’s death.

“We were saddened to hear this news,” the airline said in a statement. “The safety and wellbeing of all the animals that travel with us is of the utmost importance to United Airlines and our PetSafe team.

“We have been in contact with our customer and have offered assistance. We are reviewing this matter.”

It comes less than three weeks after a video showing passenger David Dao being dragged off a United Express flight sparked widespread outrage.

Dr Dao, a 69-year-old from Kentucky, US, was seen with a bloodied face after being forcibly taken off the plane by Chicago airport officers who had been summoned by United employees when he would not give up his seat.

The airline was lambasted around the world for a series of PR blunders in the wake of the incident.

Speaking after the incident, on April 9, United chief executive Oscar Munoz said: “The truly horrific event that occurred on this flight has elicited many responses from all of us: outrage, anger, disappointment.

“I share all of those sentiments, and one above all: my deepest apologies for what happened.

“Like you, I continue to be disturbed by what happened on this flight and I deeply apologise to the customer forcibly removed and to all the customers aboard. No one should ever be mistreated this way.”