20/02/2017 15:35 GMT

Emma Watson Has Created A New Instagram Account To Champion Sustainable Fashion

You may be surprised at what you find out on the_press_tour.

Emma Watson has launched a new Instagram account to document her ‘Beauty And The Beast’ press tour and it’s giving fans an insight they may not have expected. 

Watson launched the_press_tour account on Sunday 19 February, and from her photo captions it quickly became clear that rather than movie snippets, sustainable fashion insights were going to be the focus of her posts.

Watson’s first post above, was shared shortly after she arrived in Paris.

The caption reveals she is wearing a Stella McCartney coat and Watson describes the fashion house as: “the world’s first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur.

“Instead, Stella has spent years developing ways of using materials such as regenerated cashmere, recycled fabrics, organic cotton and forest-friendly fabrics.”

Watson is also wearing a jumper from Swedish label Filippa K. A brand Watson credits as being “committed to four Rs: reducing, repairing, reusing and recycling.”

She finished her look with non-leather trainers from Good Guys.

The second post followed the first public screening of ‘Beauty And The Beast’ and the caption again revealed that Watson’s outfit had eco-credentials.

“Laura Kim and Fernando Garcia, the new Co-Creative Directors of Oscar de la Renta, created this Jacobian flower-embroidered duchesse satin bustier with an organic silk faille sash and organic wool trousers as part of their first collection,” Watson explained.

“The entire look was made in-house at Oscar de la Renta’s NYC atelier.”

Her Burberry pumps were hand-made in Italy using organic silk.

Watson verified all her sustainable fashion info with Livia Firth’s ethical dressing ideas consultancy, Eco-Age.

And then Watson shared a third post, just in case we thought she was getting a bit too serious on us:

 And that’s why we love her.