There is a kind of poetry in taking the unwanted and giving it another life - as a design process it has its own aesthetic signature, its own set of values, its unique method. It may not be for everyone, but those who love it can become passionately addicted.
I became lactose intolerant and started being more considerate of what I ate and where it came from, eating mainly organic food. The experience of changing my eating habits made me think, if I can be careful about what goes inside my body, why can't I be careful with what goes ON my body
So, I delved into the big scary world of google to do some research. My search uncovered so much content surrounding recent studies on microplastic. I suddenly became completely overwhelmed. It made me think, how are we (the general public) supposed to raise awareness or do our bit to help if we don't understand what it is?
Sustainability is a hot topic right now. A trend in the fashion industry you might say - and although this recognition and rise in awareness can't be anything but good, trends are fleeting, sustainability cannot be.
What sustainable fashion is and how it can be measured is still an open question. There is no single, universally accepted standard for sustainability in the fashion industry, and terms such as 'eco', 'ethical', 'green', 'slow' and 'responsible' fashion are all being used interchangeably.
Let's stop beating ourselves up about what sustainable fashion is or isn't. An existential crisis is not going to help the real environmental and social crises that fashion has a hand in creating every day. Instead let's focus on celebrating pure, honest and creative fashion that harnesses its incredible power to do good.
Many designers, for example, are not aware that some fabrics are created using devastatingly toxic chemicals that pollute and endanger workers and local populations. Currently, this is not transparent. She says it's time for the fashion industry to be re-envisioned and re-defined
So I'm going to start with a confession: a couple of years ago I didn't particularly like shopping "ethically", sometimes I still don't. As a founder of a company that promotes ethical products that may sound a little odd, but bear with me.
How can you be a fitness and wellbeing brand when you are not promoting a healthy lifestyle throughout the production cycle? Do you ever look at high street price labels and think they're so cheap it's too good to be true? You're probably right.
I could be a truly terrible friend, incredibly unobservant or both, but I have something I need to share. If I was in your company last weekend, by your side at an event a month before, or dancing by your side on Friday night, I had an amazing time, but I would genuinely struggle to remember what you were wearing.
Part of a natural lifestyle can also extend to wearing clothing made from sustainable, natural materials. One less person buying chemically-treated, mass-produced clothing made from synthetic materials and the planet will love you for it. Wearing natural fibers is also better for your health, especially if you've got sensitive skin.
Buying sustainably doesn't have to take huge effort, or hours of trawling charity shops if that's just not your thing. And actually we believe that if you want to buy an item of clothing that isn't contributing to global pollution, slave labour or female inequality, then it shouldn't have to be your thing.
Eco-fashion has long lost its dusty image, but shopping in a sustainable, sophisticated and price-conscious way is still far from easy. These are my ten tips for your wardrobe.
By connecting conscious and curious global consumers to the undiscovered world of their artisans, we want to create awareness about the amazing journey that each product has made before ending up in your wardrobe.
If chemicals in food are a concern, chemicals in clothes should also be, and just as we have started to question the origin of what we eat, we need to apply those same health self-care principles to the clothes we wear, as the skin absorbs almost as much as the stomach does.
Why not rent some high quality headphones that really amplify the heartbreak? And those jeans you're wearing? Just how much would your bulging wardrobe of unworn clothes benefit from the stylish minimalism of rented fashion?