A better understanding about the shocking environmental implications of low-cost garment production may finally move customers to push companies into improving their ethics, pay and working conditions. That's because the environment directly affects the customer, and any children they have or intend to have.
The world of fashion is increasingly under the environmental spotlight as the impact of the industry becomes apparent from pesticides in cotton through to working conditions in Bangladesh. Top of the hit list are fast fashion chains with campaigns questioning whether the pile it high sell it cheap model can be environmental sustainable.
Copenhagen is a secondary city that doesn't get the attention it deserves. Like any other large European city, it has the trappings of contemporary culture: it is home to the exquisite Royal Danish Ballet, it hosted this year's Eurovision Song Contest and it is also the centre of iconic mid-century furniture design.
When it comes to the core concept of launching, nurturing and mentoring new brands, that's when the new concept really reveals its new, winning formula. With the tag 'Fashion For A Sustainable Future', it is clear the mission for the new 'Estethica: Emerging Talents' is to forge a new and stronger generation of sustainable forces.
After the Rana Plaza disaster last April, consumers could see first hand how their appetite for cheap clothes fuels exploitative working conditions amongst the poorest people on Earth. 2013 became the year that the industry were forced to reevaluate the efficacy of their corporate social responsibility policies.
So workers are suffering because of low wages and dangerous working conditions, consumers are suffering thanks to poor quality clothing that doesn't last and the environment is suffering due to the overproduction of clothes and a complete lack of regard for sustainability. The clothes may be cheap but we are all paying for them one way or another.
I met Audrey Hepburn on Day Three of London Fashion Week at a fashion party in Somerset House. As we all know Audrey is a style icon, so what could be a better way to inspire the next couple of days of Oxfam London Fashion Week challenge?
The largest off-schedule event at London Fashion Week this year was The Good Fashion Show, a public event dedicated to eco-fashion.
What Jeff Garner is doing with Prophetik is unique. Apart from being an artist with a clear vision, he is an entrepreneur who owns his means of production, he is a businessman who understands the values of environmental justice drive that his brand forward and these factors combined create Prophetik's unique position in the market.