The demise of the British high street, along with traditional retail, has been well documented in recent years. Indicating perhaps that we have finally reached peak stuff. Such saturation now causes us to seek experiences over material goods. And those who provide the goods are faced with the challenge of convincing us to buy.
Slow fashion is instead about evolving a personal style and incorporating consciousness into fashion, not manically following seasonal trends but rather staying true to yourself. This is why we put together this little list, to highlight the nine things you need to know about slow fashion!
Denmark is not only world-famous for its design tradition, it is also a country that is leading in terms of social and environmental mindfulness. The following Danish fashion brands proof that a high sense of aesthetics, fashion-forwardness and responsible production methods can perfectly complement one another.
But what struck me as I peddled through city after city, each offering a kaleidoscope view into how our clothes, textiles, tiles, electronics to even our door knobs are made, is how disconnected Western people are with the impact of our consumption on communities around the world.
Since then, I have been on this fascinating journey to learn more and more about the natural dyeing and eco-printing processes and especially the values that lie behind these techniques. What I did at the time was going online and researching as many eco artists and artisans on social media as I could find.
It's hot and dusty. But Vankar Shamji Vishram looks unfazed. His traditional handwoven outfit remains crisp and white through the day, as he confidently strides through his village of Bhujodi in Kutch like a master, encouraging the children to be part of the creative process. Here, nobody is an outsider when it comes to making textiles.
It is undeniable, a revolution has started, slow but steady. Consumer demand has pushed the market to become more "sustainable", or at least has forced it to try. The organic food, the up-cycled clothing, the compost/recycling, the sharing economy... it has all been proven to be more than a hipster trend
Laundry practices, clothing design and resource consumption has been the focus of my research over the past eight years. While laundry is a pretty mundane chore that most of us don't like to spend too much time doing, let alone thinking about, it's also an extremely resource intensive and polluting practice.
There are many reasons people fall in love with clothes - style, quality, comfort - but stories attached to them are what makes us treasure one item over another. Think of a jumper knitted by your grandmother or a handmade bag bought directly from a maker at a local market and you will see that storytelling is the best antidote to fast fashion.
For me fashion has always been a feminist issue - not only because clothes can empower you, but also because the clothes we wear are most likely being sown and made by other women - so we carry their stories with us every single day.
Sustainability's foundation is based on 3P's ; they are -- People, Planet and Profit. It is important to strike a balance between these three to be successful. Here are how these foundations relate to fashion industry.
I also agree that no one's managed to prove me right yet. With so many great efforts underway, why haven't we as consumers forced brands to tell us who makes our clothes? Here are the top three challenges I see - and how to fix them
Scheduled for 2019, if the ban comes into effect it will have huge implications for textile collectors the world over, not to mention the much relied upon income that charities receive from this trade. With a looming ban on imported used textiles in the largest second-hand markets in the world, and the growing problem of textile waste, a different approach to textile recycling is needed.
The fast fashion model is increasingly dominating the industry as a whole, in relation to volumes, visibility, and sales. This model is now the way most fashion business (by volume) is done - how can we as an industry constructively move this debate forward? Is it possible for us to shift the direction of the fast fashion juggernaut?
We have few excuses not to go with the ethical option today. Besides why wouldn't you? We rarely see just gold when we look at a piece of jewellery - it tells a story, usually of love, commitment and appreciation. Why not add another chapter?
Profit before ethics. I faced this dilemma every day, at every level. A subsequent petty battle over the provision of fair trade tea in the staff canteen was farcical but the message was obvious. If anybody wanted to change things at a high street fashion company they would be banging their heads against a brick wall.