The rise of brief trends over classic style and shoddy workmanship at cheap prices in the fashion industry is damaging both our planet and its people. I'm a 25 year old designer and I wanted to share with you the story of how a t-shirt could be what's needed to engage the mass market with sustainable fashion.
In a nutshell, 'greenwashing' is essentially when you pretend to be, or pretend to be doing something that you're not. More specifically, from an environmental standpoint.
Denmark boasts some of 'the happiest people', thanks to their enviable health, education and welfare systems and has set itself the goal of having the first carbon neutral city. And last month, Copenhagen hosted the fourth edition of it's increasingly established Fashion Summit.
The summit, organized by the Danish Fashion Institute on behalf of the Nordic Fashion Association, focused on 'responsible innovation', moving us to think more deeply about the true meaning of the word sustainability, which is at risk of becoming undervalued or even dismissed through over use
When I first started to put together The Indispensables series, I thought it would be difficult to decide which items to feature. But it turned out to be fairly simple. They're the pieces with fraying hems and cuffs that spend more time on the drying rack then in a draw.
What concerns me is that the verbal ripostes create a greater degree of negativity around an industry that needs to transform - consumers and producers both need to undergo a huge number of life changes. How are we going to do that, when the most significant players in the industry are seemingly at odds with each other?
'Sustainable' is a word that I associate with our environment: waste (throw-away fashion) and recycling, water consumption and contamination, energy consumption and climate change, chemical usage and animal welfare.
Industry wide strategies aimed at improving labour laws are essential; only through freedom of association can the millions of voiceless individuals employed in this multi-billion dollar industry take a lasting stand against systemic injustices. There is an urgent need for both the industry and the public to hear this collective call to action.
Sewing your own clothes allows you to take back ownership of your wardrobe. You can start making clothes that suit you, made from fabrics you choose, rather than being shaped by what retailers tell you you want... The first step to improving the ethical quality of the fashion industry is yours to take.
Three years ago this week the Rana Plaza building in Dhaka, Bangladesh, came crashing down in what remains the worst industrial accident in the global garment industry. Over 1,134 people were killed and thousands more left seriously injured.
At Fashion Revolution, we want to see a world where clothing brings both physical and emotional well-being to everyone it touches, from the cotton farmer through to the wearer. We are working to bring visibility to all of the hidden faces and voices of the millions of makers of our clothes, highlighting their stories, and showing where change still needs to happen.
Three years ago who would have imagined how Fashion Revolution and The True Cost movie would galvanize that much interest and action from consumers and businesses? On the environmental sustainability side Greenpeace Detox campaign has forced companies to reduce the most toxic chemicals used in the manufacture of clothing.
Before we can rediscover a 'moral sense of beauty' on falling in love with a new dress, we need to know that there is equity behind its beauty. To know that there is equity, we need transparency.
The way things are now, women and fashion have an ambivalent relationship. Fashion employs women around the world. Yet employment conditions are unacceptable. Fashion inspires creativity and self-expression. Yet we're bombarded with messages about what our bodies should look like and what we should wear.
I first came across this concept of a fusion of industries at the Ethical Fashion Forum's annual summit in June 2015 and didn't come away with any truly meaningful understanding of it.
Knit by knit, Alice is filling the British fashion landscape with UK-made pieces designed to last forever. I caught up with her and am so happy and honoured to share her journey wisdom here.