GB News Loses Advertising From Big-Name Brands After Three Days On The Air

Kopparberg cider, furniture giant Ikea and energy provider Octopus have suspended their ads in the last few days.

A number of big-name brands have pulled their advertising from GB News just days after the new station’s launch.

Furniture giants Ikea, energy provider Octopus and the cider Kopparberg are among those who have withdrawn their advertising from Andrew Neil’s new TV venture.

GB News was controversial from the moment it was first announced, with campaign group Stop Funding Hate sending the hashtag #DontFundGBNews to various brands as far back as February.

Chairman Andrew Neil dismissed this as “hilarious” at the time, but several brands have now cut their advertising with GB News.

Andrew Neil pictured in 2019
Andrew Neil pictured in 2019
David M. Benett via Getty Images

After ads for Ikea were shown earlier in the week, the Swedish company insisted that they had “not knowingly” advertised with GB News.

“We are in the process of investigating how this may have occurred to ensure it won’t happen again in future, and have suspended paid display advertising in the meantime,” an Ikea rep said.

Similarly, a tweet posted on Kopparberg’s account earlier this week said: “We want to make it clear to everyone that our ad ran on this channel without our knowledge or consent.

“Kopparberg is a drink for everyone and we have immediately suspended our ads from this channel pending further review of its content.”

Greg Jackson, the founder of Octopus Energy, also shared a statement insisting he would only continue to advertise with GB News if they could prove their impartiality.

The Open University has also paused its advertising with GB News, according to PA News.

Andrew Neil hit back at Ikea’s decision in a tweet posted late on Tuesday night:

GB News launched on Sunday night with a monologue from Andrew Neil, who set out the station’s agenda to “puncture the pomposity of our elites in politics, business, media and academia” and “expose the growing promotion of cancel culture for the threat to free speech and democracy that it is”.

While launch night beat rivals BBC News and Sky News in the ratings, it received a rather muted response on social media due to its production values.


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