The supermodel was joined by a host of other famous faces, including Adwoa Aboah, for the Swedish brand’s latest collection, which focuses on androgynous tailoring and generally looking badass while doing karaoke.
Set to a soundtrack of ‘Wham!’ nonetheless.
In a marked step away from the distinctly pink, Wes Anderson-aesthetic that the high-street chain has been channelling for the last few autumn/winter seasons (remember that Christmas train journey), the one-minute video is inspired by Japanese nightlife.
Campbell, who last worked with H&M nearly twenty years ago, said: “Tokyo is definitely one of my favourite places,” and she would find “any excuse” to be in the capital.
And to be honest what would a night out in Tokyo be without a major karaoke session? Although (like us) there is a fair amount of lip syncing going on.
The squad (who each take turns syncing a line) appear in a host of sharp blazers, pencil skirts, feminine blouses, cocktail dresses and plenty of silver accessories - basically the ultimate Christmas party wardrobe.
Campbell, who wore a dark double-breasted trouser suit said it was her “favourite look” from the collection.
“Personally, I would wear it exactly as it was styled – the tailored blazer was buttoned up, but you could see a little skin so it was a good balance of feminine and masculine.”
Naomi, appeared in the video with fellow supermodels Linda Evangelista, Cindy Crawford, Christy Turlington, and Tatjana Patitz.