Piers Morgan provoked outrage earlier this week when he claimed that “gold is all that matters” when it comes to the Olympics.
Incurring the wrath of Olympians and sports fans alike, Morgan proceeded to torment those sportsmen and women who did not win the top prize in their discipline.
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His comments also saw his behaviour labelled “World class, weapons grade, gold medal winning fuckwittery on display” by four-times Olympic gold medal-winning rower Matthew Pinsent.
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But to be fair, you can see how gutted all the athletes who have won bronze and silver at this year’s game are.
Look at this sorry bunch from Rio 2016...
Sally Conway appears truly gutted...
TOSHIFUMI KITAMURA via Getty Images
...while picking up her bronze medal for the women's -70kg judo contest.
The Team GB men's rugby 7s team try to hide their disappointment...
JOHN MACDOUGALL via Getty Images
...as they hold their silver medals.
Max Whitlock looks devastated...
Laurence Griffiths via Getty Images
...with his bronze from the men's individual all-round gymnastics.
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David Florence and Richard Hounslow grimace...
Ivan Alvarado / Reuters
...after only taking silver in the men's canoe slalom double (C2).
Siobhan-Marie O'Connor frowns in disgust...
Adam Pretty via Getty Images
...after winning silver in the women's 200m individual medley.
Tom Daley and Dan Goodfellow comfort each other...
Matt Dunham/AP
..after only winning bronze in the men's synchronized 10m platform diving event.
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A scowling Steven Scott...
Edgard Garrido / Reuters
...after being awarded his bronze in the men's double trap shooting event.
Jazz Carlin's discontent is obvious...
Ian MacNicol via Getty Images
...as she realises she has only won a silver in the women's 400m freestyle.
Chris Froome glowers...
Matthew Childs / Reuters
..after being presented with his bronze medal for the men's cycling individual time trial.
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James Guy reacts with fury...
David Ramos via Getty Images
...as he realises Team GB has only won silver in the men's 4x200m freestyle.
Ed Ling holds back tears of frustration...
David Davies/PA Wire
...after only winning bronze in the men's shooting trap event.
Katherine Grainger and Victoria Thornley are clearly disillusioned...
Martin Rickett/PA Wire
...after winning silver in the women's rowing doubles sculls.
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