But why are we making such a big effort to succeed in an international sporting arena that appears to be rife with cheats, corruption, dirty politics and whatever you call Ryan Lochte? Has the balance of public sport funding swung to far towards the bling and away from the council footie pitch?
To me sports breaks down social barriers because it strips everything to the basic level. It leaves little to interpretation. You are measured by your ability, not skin colour and that authenticity is both refreshing in an increasingly wishy-washy world, and motivating for those who want it enough.
I still think that Donald Trump might just win the Presidential election. Nationalism is extreme patriotism; a feeling of superiority over other countries. The causes are historic for both the UK and US...many citizens in both the US and UK see their countries as having a 'superior' backstory filled with heroic deeds and victories.
On a global scale, the Olympic Games allowed the world to witness moments of human achievement rather than tragedy and it's no wonder that businesses large and small are keen to associate themselves with sport and why the benefits go beyond the playing field, the track or the pool.
Team GB is a great brand that has carefully built its relevance in our lives. And the vast majority of people believe - in what they stand for, the purpose they set out to achieve and now after an extraordinary two weeks the substance that has been assembled in their extraordinary medal tally the underpins their brand story.
As a young lad growing up in Cardiff watching the BBC broadcast the Olympic Games, I dreamed that one day I would be trackside, maybe commentating - but surely never sitting in the studio as a main anchor. But like these athletes competing for their countries - I had a fire in my belly - a burning desire - an ambition to be on the broadcasting equivalent of the podium - the BBC TV studio!
Bear Grylls has talked about Scouting as a 'character factory' and Joe Clarke is one of its finest exports. It is his belief in himself and strength of character that sets him apart
Once the facilities go, that will be it. The dream is over. This is a service that encourages and inspires children in north London and gives them aims and ambitions for the future, not only to aim for Olympic greatness but also to strive for success in every aspect of life.
When tens of millions of people are all crowding into the same area and hundreds of buildings are being lit up, televised and reported from, just how damaging to the environment are the Olympic Games?
Unless you've been living under a rock for the last week or so, you can't have failed to be impressed by the enormous success that Team GB is enjoying at the Rio Olympics. But what, if anything, can British businesses learn from Team GB?
We need to talk openly about this issue to remove the stigma that surround periods, and ensure finding solutions for menstrual hygiene management are included in efforts to improve health, education, and access to sanitation facilities. Fu Yuanhui is one sportswoman who inadvertently shined a spotlight on this issue. But together, we can all help break the stigma surrounding periods.
It's hard to watch and not wish God gave you superhuman athletic ability to be the best on a world stage winning gold and have the whole world cheering your name and your whole country treasuring you as their national hero.
Now that the Olympics are underway one can't help but see the way the games have evolved so dramatically in the age of social media and yet still have a long way to go. In the past people tuned into big broadcasters for sports coverage, now we're gradually seeing this exclusivity diminish because more and more people are viewing sports on their phones.
Times haven't always been easy. Literally a few months before the Barcelona games in 1994 I found out that I have colitis, which is the inflammation of the intestines. There was doubt over whether I was ever going to be good enough to go to those games, but I bounced back quite quickly once I was diagnosed and was able to compete in the games. Then three years before Sydney - my last games - I came down as a diabetic, which was harder to deal with. When things are going really well you tend to dream big, of the final race and think about crossing the line, standing on the podium and having a medal put round your neck. When things aren't going very well, I bring it down to the here and now...
These athletes sacrifice a lot to work hard and travel to Rio to compete and achieve greatness from their athletic ability which gets dwindled down to how they look. It ignores the countless hours, pain they've endured to work so hard to be recognised in their talent and craft
This year, while we're marvelling at the record-breaking feats of gymnasts, divers, cyclists and others in Rio, it's troops in Ukraine who have been put on high alert in response to a military build-up on the Russian side of the border...