Simply Be's New Plus-Size Campaign Sparks Debate About Size Diversity In Models

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Simply Be’s latest plus-size campaign has received a very mixed reaction on social media.

The brand’s #WeAreCurves campaign, which features model Iskra Lawrence and was launched on Monday 10 March, has sparked debate about its authenticity.

Some people have taken to Twitter to call the brand out on only featuring a certain type of curvy woman.

We demand style. We demand fit. #WeAreCurves

A post shared by Simply Be Fashion (@simplybeuk) on

introducing denim that fits. finally 🙌 #WeAreCurves

A post shared by Simply Be Fashion (@simplybeuk) on

“So what’s a size 30/32 customer to do? They’ve got no chance,” wrote one person.

“So Simply Be UK, I suggest your next campaign is better thought out, please?”

So what's a size 30/32 customer to do? They've got no chance! So @SimplyBeUK I suggest your next campaign is better thought out, please?

— Nomi (@Naomi_Griffiths) March 19, 2017

Another Twitter user said: “Have Simple Be UK made some kind of mistake?

“’We are curves’ although none of the models in the advert are big, just normal-sized women?”

Have @SimplyBeUK made some kind of mistake? 'We are curves' although non of the models in the advert are big, just normal sized women?

— Bethhh (@bethanyycribbs) March 18, 2017

But others felt the campaign does fairly represent a wide range of shapes and sizes.

“I normally hate annoying YouTube ads but this came up and got me all like ‘yas Queen’,” one person said.

“All the curves. 🙌”

I normally HATE annoying Youtube Ads. But this came up & got me all like yaaaas Queen. All the curves 🙌 👏@SimplyBeUKhttps://t.co/2wVAzs2UpD

— Louise ☮ (@louiseeeeeeee) March 13, 2017

And another said: “The models on the Simply Be ‘Denim For Curves’ advert are slaying, yes.”

The models on the Simply Be 'Denim For Curves' advert are SLAYING YES

— Olivia Jo (@livisayschirp) March 18, 2017

A Simply Be spokesperson told The Huffington Post UK the campaign was intended to be inclusive of a range of body types.

”Our campaigns celebrate all different shapes and sizes in the way that our customers are all different shapes and sizes,” they said.

“In previous campaigns we have featured blogger Gabi Fresh, a size 22, alongside Iskra Lawrence who is a size 14. Our current campaign features a size 14 model and two size 18 models.

“Our mission statement is to offer fashion for all whatever size, shape or body-type.”

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