The BBC have unveiled the 16 contestants who will be competing on this year’s series of ‘The Apprentice’.
The candidates will be vying for a £250,000 investment from businessman Lord Sugar in the 14th season of the BBC One reality show.
Among this year’s crop are the owner of a kids’ acting academy, a solicitor who runs a “nursery furniture business” on the side and a tax advisor who compares himself to the Duracell bunny.
And speaking of that Duracell bunny nod, the new candidates have all introduced themselves in a typically ‘Apprentice’-esque cringey fashion, with comparisons being made to Willy Wonka and Emma Watson.
Ahead of the new series kicking off on Wednesday 3 October, get to know the contestants a little better below...
Occupation: Solicitor
She says: "I am used to laying down the law in the courtroom, but now I’m going to lay down the law in the boardroom"
Occupation: IT ananlyst
He says: "I know everything. Call me 'Google', it's my middle name."
Occupation: Owner of a tennis events company
She says: "I am a mix of Willy Wonka drinking an espresso martini… classy and sophisticated on the outside; inside, a little bit crazy and wacky but full of brilliant ideas.”
Occupation: Tax advisor
He says: "My friends and family call me the Duracell bunny as I take on so much and never stop. I just keep going."
Occupation: Professional speaker
He says: "I’m not here to razzle dazzle and hit you with buzzwords…anyone can say those things and I’m not anyone, I’m Kayode Damali. If you’re not your own biggest fan, who do you expect to be it for you?"
Occupation: Swimwear company owner
She says: "I bring both the passion and the fire - in the boardroom, I will be merciless."
Occupation: Tree surgery firm owner
He says: “There are very few people that can genuinely say they’re going to make it - but I know that I’m going to.”
Occupation: Eco-cleaning company owner
She says: "I’m a serious Mumpreneur who doesn’t have time for time-wasters and idiocy."
Occupation: Lifestyle brand owner
He says he's like Jordan Belfort from 'Wolf Of Wall Street' because of his "entrepreneurial skills" and "lavish, party lifestyle"
Occupation: Sponsorship consultant
She says: "I'm a trailblazer... I'm not intimidated by anyone or anything."
Occupation: Law graduate
He says: "I don’t eat, sleep, breathe business but I do eat, sleep and breathe success."
Occupation: Nut milk brand owner
She says: "I ain’t no Vanilla Camilla."
Occupation: Quality controller
He says: "I won't pussyfoot and waste time. People will have to like it or lump it."
Occupation: Children's acting academy owner
She says: "I am me, I don’t have a posh accent or pretend to be anyone else. My personality sells me, my passion to succeed and work ethic.
Occupation: Senior marketing manager
He says: “There's no need to watch your back when I'm already two steps in front.”
Occupation: Learning and development manager
She says: "All is fair in love and war…and business is war."
As ever, Lord Sugar will be joined by his aides Karren Brady and Claude Littner, as they put the candidates through their paces in a series of business-based challenges over the next 12 weeks.
There’ll also be two one-off specials titled ‘Why I Fired Them’, in which Lord Sugar will reflect on what cost each candidate their place on the show, and another episode called ‘The Final Five’, in which the last remaining contestants will reflect on their journey ahead of the semi-final.