Your Japanese Beauty Shopping Guide

Get the lowdown on 5 top J-Beauty products.

Japanese beauty products are seeing a resurgence of interest in the UK, riding on the wave of interest in East Asian skincare and makeup sparked by the Korean beauty trend.

Find out how the two trends differ in our guide - and if you prefer the more minimal outlook out of the J-Beauty routine, here are five key items to invest in:

Oil cleansing is an important part of the routine. Massage a little onto your dry face and then throughly rinse off. DHC - Deep Cleansing Oil, £17.37, available via
'Lotion' in Japan is a water-thin liquid used to balance the PH in your skin. JAPANFUSION™ Hydra Prep Lotion, £25 (or £6.45 for 150ml when a member) at Beauty Pie.
Eyelash Curler
Remember that Devil Wears Prada moment when Andy has no idea what an eye lash curler is, especially one by Shu Uemura? Well, this iconic tool is used widely across Japan to open up the eyes. However, since 2017, Shu Uemura products used to be widely available in the UK, but were withdrawn from sale in 2017, so now can only be found via certain international beauty websites. Shu Uemura -Eyelash Curler,
£8.97, via
Eyeliner is another tool used to open up the eye. The Japanese take on eyeliner tends to be slightly thicker than the Korean version of a thin liner facing downwards. Isehan, Kiss Me Heroine Make Smooth Liquid Eyeliner, £8.67, available via
Apply this famous blush directly under the eye to give a fresh look. CanMake Cream Cheek (popular colour is 'Clear Red Heart'), £6.68 available via Amazon.

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