I am walking through a busy clothes shop on Oxford Street, the place is packed but it's not the length of the queues that are at the forefront of my worries; it's the fear of standing out from the crowd. Maybe they will think I have just run from my flat in North West London to get to the sales, or maybe they will think I've been a tight on buying sun cream.
Sun worshipping is a pastime looked forward to by all when summertime rolls around. In a quest for brown skin and the desire to return to work with a golden sun kissed glow, many of us can get carried away sunbathing in intense midday sunshine. But did you know that overexposure to the sun causes serious irreparable damage to your skin?
Collagen is found in a whole host of products at the moment. It's all about regenerating your epidermis, plumping and hydrating the skin and it's never too early to start using it. Elemis the brand behind the products used by 5.7 million spa visitors every year have their own Pro-Collagen Marine Cream.
There's nothing quite like the sweltering heat and blistering sunlight to bring out the worst in sensitive skin. I should know, I'm faired skinned and prone to breakouts, and while most people seem to be blessed with a healthy glow right about now, I, on the other hand, was (until recently) dried-out and blotchy, and I swear I had more wrinkles.
Over exposure to the sun is the skin's number one enemy. Unless steps are taken to shield our skin from its glare, it quickly becomes wrinkly and slack. Not only do the sun's rays destroy the supporting collagen and elastin fibres of the skin, but they also encourage deep brown pigmentation marks known as 'age' or liver spots.
If there's one thing we learned from the recent horse meat scandal, it's that we don't really know what's in the products we buy every day. We put all of our trust into the labelling provided, which can be difficult to understand, time consuming to read and - as we've discovered - might not always be 100% accurate.
We all have our weird little beauty secrets that help us to look great, and sometimes the strangest tips and tricks are the ones that work the best. If you've tried every skin cream and shampoo under the sun and are searching for something new, check out these unconventional beauty fixes that can solve your beauty problems.