The Advertising Standards Authority (ASA) has released their list of the most controversial ads of the past year. A total of 29,997 complaints were received.All of the adverts in the top ten had one common thread – they were all challenged on the grounds of offence.In response to complaints reported in the media, two ads were quickly removed by the advertisers (Dove and McDonald’s) without the need for further ASA action.
Did I get here because I deserved it? Or was there a quota to be filled?
Lola Ogunyemi suggested the meaning of the ad has been 'misinterpreted'.
'It showed a vast ignorance of a history in which blackness has been linked to dirtiness.'
'The tone deafness in these companies makes no sense.'
'It has become the norm to judge women based on their appearance.'