ipsos mori

Margaret Thatcher has pipped Tony Blair in a new opinion poll of Prime Ministers past and present. The Iron Lady was rated
Change is happening fast and it's clear that for many companies, the challenge is to keep up. We live in a world where value is being built and destroyed at mindboggling speeds, shareholders are becoming more radicalised and consumers can pass and spread judgement on a company in the blink of an eye.
Whether we use the term "digital divide" or not, we need to keep a very keen eye on what's happening below the surface, and how quickly (or not) each segment is changing its behaviour. In time, perhaps we will all be at the digital "promised land".
Britain's latest depressing GDP figures prompted me to go back and take a second look at Ipsos MORI's latest Captains of Industry survey. This is an annual barometer, tracking the mood in Britain's boardooms.
Today's depressing GDP figures paint a picture of a British economy which is flat at best. But do these official statistics chime with the experience of consumers across the country?
If politicians are looking for where they can do the most real good for the least cost in cash and political capital, foreign aid should be at the top of their list.
With the latest wave of Ipsos MORI's Technology Tracker comes something of a landmark, as we see smartphone ownership rising above the 50% mark for the first time. Little over two years ago, in Summer 2010, the figure stood at just 20%.
A recent Ipsos MORI poll for the RSA (Royal Society for the encouragement of the Arts, Manufacture and Commerce) found that 61% of Britons are concerned about the effects of cuts on them and their family over the next year. However, the Ipsos MORI Economic Optimism Index (EOI) shows that the public are beginning to feel slightly more positive about the direction of the economy compared to earlier in the year.
David Cameron appears to have strong support from the British people for taking a tough line on the EU budget. It's far from being a black and white picture however.
It does seem so easy for many organisations to default to corporate speak - presumably because it acts as a kind of security blanket in what seems to be an increasingly hostile world. But then I thought if the words have no meaning why bother to speak in the first place?