he average CMO has enough to worry about without needing to spend time poring over the fortunes of hardware companies. However, with consumers spending increasing amounts of time accessing brands via their mobile phone, surely it's important to know which devices are dwindling in popularity?
As graphic tablets are shrinking down to a handy-sized 7" (iPad Mini, Nexus), so too are the prices of some 'grown-up' full
The problem - or opportunity - here, is that the Padfone 2 is not just a gadget, but a concept. And how well that concept
If Apple did bother to listen to the customer base they would have heard some exceptionally loud and clear sentiment about where people felt Apple was going and what they needed to change. So if they had of come down from the ivory tower and talked to me, they would have heard a few things.
With the latest wave of Ipsos MORI's Technology Tracker comes something of a landmark, as we see smartphone ownership rising above the 50% mark for the first time. Little over two years ago, in Summer 2010, the figure stood at just 20%.
Those who argue, rather dream, that the next technology revolution will take place in the developing world seem to have missed out on a number of factors which favour the West.
There might only be one tablet computer on most peoples' minds this morning, but Microsoft is about to come out with its
Apple is in launch mode again. Just one month after revealing the iPhone 5, the company issued an online invitation to another
In the 80's a thinking car was the stuff of sci-fi fantasy, but as Toyota Prius and Google prep the first driverless car to hit US highways and Ford rolls out self-parking cars around the world, the stuff of Knight Rider fiction jumps from our screens into reality.
How can you tell when a company has "arrived" in the world of consumer electronics? It's not just about getting great reviews in blogs and magazines - what arguably matters most is the respect and fear of your peers.