The video giant took the vlogger off Google Preferred, among other changes, after many criticised its "open letter" on the controversial video.
Online video has proven to be one of the Internet's most disruptive frontier's, shaking the ground beneath the feet of Hollywood and television more than any other. It's taken the power of publicity away from marketing execs and carefully-controlled promotional work and allowed honest opinions to be heard.
Last week saw a red letter day for YouTube, finally unveiling its long-rumoured subscription service: YouTube Red. In the process, it risked alienating video creators, dealt a blow to Internet advertising and made a bold move to ensure its future relevance in online media.