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Rodney Collins

Regional Director EMEA, McCann Truth Central

Regional Director EMEA, McCann Truth Central

Brand Election: A Different Perspective On The UK General Election

Tired of the relentless election campaigns? In our recent <em>Truth About Britain</em> research initiative, participants were given the opportunity to choose who they would vote for in the upcoming election - but with a difference. In this hypothetical election, participants were asked which brand or company - not which political party - would be best suited to lead the country.
07/06/2017 13:08 BST

The Improbable Dream of an 'Open Self' in a Hyper-Connected World

At this year's Mobile World Congress in Barcelona, we at McCann Truth Central launched our latest global study, The Truth About the Connected You.* The study assesses the state of human connections in an increasingly mobile, connected world and comprises a quantitative survey.
19/03/2013 16:34 GMT