From as young as I can remember, I have had issues with my weight and body image. Age 11 and starting secondary school, my life told a totally different story from today. I was petite, with a rather boyish shape, straight up and down; no hips, no bust and no derrière.
When I was growing up there were no characters in books or on television that looked like me. I grew up with Barbie and Disney Princesses. There was no diversity in the characters I saw, just beautiful flawless females who I aspired to look like. But that was never going to happen.
Big bums are nothing new and neither is the adoration for them. I've had one for as long as I can remember and am a descendent of a long line of big-bummed women. (You think my bum is big? You wait 'til you see my mum...)
Swooning over Christian Grey, Poldark and even Chris Pratt may seem harmless on the surface, but it has the potential to increase body image pressure on men, so why on earth would we want to make objectification the norm?
Seriously, who are the people who do this stuff? Is it women who haven't had babies yet? Is it men who have never watched their partner be consumed by the pressure and anxiety that goes with 'getting her baby body back'?
Over the years I have struggled with the way my body looks more than I care to admit. I grew up in a family that ranged from being a little bit over weight to morbidly obese, and with that came the negative body talk I was privvy to every day.
We are all, men and women, subjected to this marketing strategy of "You don't look like this. Look at all the fun, all the happiness, all the sex this person is getting. Buy our product to BE like them."
We need to stop polarising and start including. Instead of responding to the thin beauty ideal by simply replacing the images with a fatter demographic, we need to start featuring people who are thin and fat and everything in between alongside each other.
A bit of a statement to be sure but I for one am beginning to wonder this very thing. I am sick and tired of picking up the newspapers only to see a negative spin on a morbidly obese individual.
Twelve two-minute poses later and I could scramble back into a robe, and try desperately to conceal a dignity long since lost. But then, what's the point in dignity if all it does is hold you back?
We've become terrified of the word fat, not for what it actually means but for all it implies. To be fat is no longer just about having more fat cells, a purely physical thing. It's also an indication that we're unhealthy, lazy, greedy, burdensome or lacking restraint and discipline.
I made him leave the room when the nurses would come to change my bag, with my mum guarding the door until she'd finished. I made sure not to take my top off around him or expose my stomach. I was certain that in order to still be pretty to him i'd have to be fully clothed at all time.
Over my 21 years on this planet, I have had 15 operations, a brain tumour, a punctured intestine, a brain cyst, a punctured intestine and a life-long condition called hydrocephalus and none of that hurt as much as the words people used to describe me this week.
We would choose real women. And not only would they be non-models but, if we were to show their faces, then we would tell their stories and celebrate their achievements. No more anonymous mannequins.
I blame advertising. That dusty, old broken record busting out the greatest hits of Flat Tummy and Big Boobs. Advertising - insidious and greedy, feasting and dribbling over peoples insecurities - holds our thoughts and feelings hostage.
It occurred to me that this particular debate started around the negative effects of Protein World's poster campaign, yet the online discussion around it became even more esteem crushing.