Since the start of the new millennium our exposure to chiselled arms, shaved chests and sculpted six-packs has been impossible to avoid, as marketing executives the world over latched on to this aesthetic ideal to promote products and sell services.
My weight-loss and toning achievements are results of hard work and dedication, not simply sitting around and relying on my gene pool. Yes, having a high fitness level pre-pregnancy does help your body to get active again post-labor but this alone is simply not enough.
On Sunday my sporting hero was competing at the World Championships in Beijing, Jessica Ennis Hill represents the best of everything woman can be and in fact are. She is a grafter, she has trained for over 10 years to be the best in the world, she is an Olympian and on Sunday she again retained her World Title.
The only connection we really have to our physical selves in the early days of non-drinking is an horrendous awareness of this thing we are saddled with. That we know no respite from. Because at least when we were drinking we could numb ourselves to it.
While I get where they're coming from - stop trying to starve yourself to look like *insert name of slender popstar*and focus on having a strong, healthy body instead - why do they have to do it by demonising yet another (often healthy, and often genetic) body type? You wouldn't go round calling people fatty, so why is it okay to comment on them being 'skinny'?
Fit indicates effort. More precisely, it indicates effort and reward. This is a good thing to teach ourselves. It is different to the effort/reward cycle for thin as that often involves unhealthy habits and mainly consists of deprivation.
You see, despite society's and the plus size fashion industry's preconceptions about the average fat girl, we are capable and ready for so much more. We are bold and bright and intelligent and worthy of dynamic communication and product and we want it now.
I just have to ask this question out loud: what is wrong with showing a real mother, with a toned body, in a bikini, pushing her real daughter in a pram? Has our collective confidence sunk so low that we must now jump at any brand portraying toned, bikini clad women, mothers, or men for that matter?
Mannequins are an extension of a brand's creative vision; one that may not be to everyone's (or anyone's) taste. Will a piece of plastic ever be seen as the equivalent of a human body? Doubtful. Until then, let's focus on banning the things that matter.
It's one small step for the high street, one giant leap for body image! (Well... Sort of!) After I posted a photo of a Topshop mannequin - which went viral - in October of last year, Topshop have never been more aware of the power of social media. This week, Facebook users have united and Topshop have finally backed down!
Fashion can play quite a complicated role in the lives of many women. It fills our media, acts as a social currency for chatting to our peers, and is a regular weekend pursuit for many yet how many of us are truly happy getting dressed? How many of us stand in front of a full wardrobe, feeling we have nothing to wear?
Beauty and happiness do not actually go hand in hand, one does not automatically equate to the other. There is after all a beauty that we all agree on- the beautiful people in Hollywood, the models and anyone who essentially graces the front cover of Sports illustrated Magazine!
Confidence in ourselves, in our children is the most powerful weapon for life, for love, for everything. Believing you're great because you're funny, smart, creative or kind is the ultimate force in attraction, and of sexiness. Nothing competes with making someone laugh.
#DontJudgeChallenge is indicative of a whole lot more than just one meme. It's an example of a certain kind of web culture at its worst - a smug, "clicktivist" culture that presumes complex social problems can be smoothed over with a cute selfie, that assumes a mask of social concern while using the opportunity as an exercise in blatant narcissism.
When it comes to consuming media in 2015, there is literally nowhere to hide. Whether you're a check-your-phone-every-30-seconds-er, or someone who only logs into news and social media sites a few times a day, we are all constantly being bombarded with images of perfection that we couldn't escape from - even if we wanted to.
Over the years, I have learnt that my scars make people uncomfortable. I had become ashamed of my body and soon other people's disgust became my own and this was allowed to be the case because of one simple reason - I had no one to talk to about it.