I blame advertising. That dusty, old broken record busting out the greatest hits of Flat Tummy and Big Boobs. Advertising - insidious and greedy, feasting and dribbling over peoples insecurities - holds our thoughts and feelings hostage.
It occurred to me that this particular debate started around the negative effects of Protein World's poster campaign, yet the online discussion around it became even more esteem crushing.
You know what... I have worn sleeveless dresses and got my fat arms out on very many occasions, and you know what - the world kept turning!!! Me wearing a dress didn't cause any big problems, no one died and my day panned out much the same.
Even if Tess IS unhealthy (I don't know her, I can't comment on her health) does that mean that she should be less employable as a model? When did we start judging people's right to employment based on the level of their health?
Women in my family had warned me, spouted about peaches becoming spaniel ears and what have you, but I thought maybe it wouldn't happen to me. Perhaps it was a generational thing that - like perms and home owning - would basically pass mine by.
The recent protest against the Protein World adverts is a wonderful example of how, even in this joke of a democracy, where apathy has an almost ruling majority and we run around drunk on caffeine and Twitter, a movement can still be born instantaneously from a strong public reaction.
I was forced to consider this question as it stood out before me on an advertising poster in big letters during one otherwise normal day. It was acco...
People have thought of absolutely every reason they can to render our "protest" pointless. I've been called fat, jealous and insecure so my opinion doesn't matter. I've also been called normal sized rendering the whole thing pointless and have been accused of being too sensitive - thus proving that women can never win.
If a "dad bod" means having a protruding belly rather than washboard abs, then a "mum bod" involves having stretch marks, cellulite and a little tummy. But instead of accepting our bodies, we berate ourselves and push unobtainable beauty standards onto other women.
Ultimate bodies, with rippling abs, a tight pert ass, a thigh gap, hips of a 12 year old boy and breasts that stand up on their own are the societal fantasy of what women should look like, but the stark reality is that we do not in fact look like this. Shocking I know.
A hugely contentious advertising campaign for a company called Protein World asked men and women whether they were 'beach body ready'. A phrase defined by the models in the poster, who boasted the body types that have come to typify our twenty first century beauty tropes - slender, muscular, and for many of us, unobtainable.
While it was great that women wanted to show the world their photos, those of us with a thigh gap were left feeling excluded like the new kid in school. Surely we shouldn't be made to feel like there's something wrong with our bodies just because we happen to have a gap between our thighs?
As humans, I think it's natural for us to want to be part of something, whether that's a community in the physical sense or, more recently, online. However, I do think there's a danger of us slowly losing our individuality. Our little quirks and idiosyncrasies are what make us unique after all.
Unsightly body hair however is just the tip of the ice berg, breastfeeding has proved to be rather more difficult than I imagined and not at all like the glossy photo of mother and baby in posters and pamphlets that were dotted around the hospital throughout my pregnancy.
Don't get me wrong. I do understand this movement is well-intended and I love the positive message but here's why I don't agree with it: It's not well-thought and rather insensitive. Especially the hashtag #NoThighGap.
By quietly accepting this type of shame-focused advertising we allow businesses such as these to propagate an idea of 'The Beach Body', and now it is emblazoned on the London Underground in massive capital letters. But thankfully it seems as though my own indignation has company. A lot of company.