As the European Games opened in Baku on Friday with Lady Gaga belting out Imagine from behind a grand piano buried in foliage, it was impossible to know for sure how John Lennon would have felt about his iconic protest song being appropriated by one of the most repressive regimes in Europe. You could take an educated guess though.
All U2 and Apple needed to do was ask - to invite people to opt in. Then what turned out to be a PR nightmare for Apple could have been a coup. Thanks, U2 fans would have said. The rest of us meanwhile would have nodded in appreciation at the idea, hoping that it would be followed by a similar deal from Megadeath or Michael Buble depending on our tastes.