With the growth in the number of people with access to the internet and the use of smartphones and tablets incorporated into daily life, we have the possibility of expanding our digital communications campaigns, seeking out contact in a more direct manner with various audiences interested in getting to know Brazil, our culture, our gastronomy and our people.
Peter Hook visited a small gig venue in São Paulo today just to meet fans up close and to answer their questions. My wife and I had arranged the visit for the British Consulate who plastered the venue with their 'Music is GREAT' branding - and of course when you are talking about British music, it really is!
My first night in the city was spent on the forty-second floor of the Edifício Itália, the second tallest building in the city, but the highest place in town to get a drink. Overcast as it was when we arrived, the view from the floor-to-ceiling windows was somewhat unremarkable, but as we finished our caiprinhas, the cloud began to lift and the city unfolded beneath us.
Brazil's politicians have two choices: either they can introduce a ban of which Brazil can be proud, standing shoulder to shoulder with the EU and India to become the first country in South America to end cosmetics cruelty, or they can pass bill PLC 70/2014 unchanged and risk Brazil lagging behind on the global stage...
The obvious waste of an ice-bucket dunking is in poor taste given that São Paulo is suffering a severe drought at present. In parts of the state, the reservoirs are dry and cracked and all non-essential water use is banned. Where I live things are not quite so bad, but the local papers warn week after week that we are also on the cusp of extreme rationing.
Sport, in its different forms, has consolidated its position as an important platform for stimulating tourism in recent years... the hospitality, joy and affection of Brazilians as one of the greatest differentials of the 2014 World Cup. It is no coincidence that many foreigners say they will recommend Brazil as a tourist destination to their family and friends.
When we asked people to give us advice about going to Brazil, everyone always mentioned Rio de Janeiro. Rio this, Rio that, just go to Rio. But no one really said much about São Paulo. It seemed like people didn't really go there much. As our cab weaved through traffic in São Paulo's city center, our virgin eyeballs take in the first impressions of this rarely recommended city.
Brazil have quite some way to go to attempt to make amends for this years world cup disaster. The 7-1 loss to Germany pretty much devalued every player on the pitch so badly that memes of Mourinho's hands full of cash and laughing hit the web insinuating his pleasure at selling off David Luiz pre World Cup.
Brazilians were promised winning the bid for the World Cup and Olympics wouldn't be at the financial detriment to the country. In fact, they were told the usual spiel about how it would actually benefit the country with the income both events would generate. But things haven't quite worked out as planned.