I'm not saying that we can't enjoy ourselves. We all need something to cheer ourselves up from time to time, especially in a time of austerity when everything can seem so grim. Yet surely there has to be some better, cheaper, less in your face, way of doing it than by buying a bottle of Champagne you'd have a hard time picking up without the help of your faithful manservant.
It's simple. Take a wander in to your nearest wine store, or supermarket, and have a wee peak at the range of quality half bottles on their shelves. Not too many eh! In my time as a retailer I have lost count the amount of times where someone asked me for a half bottle of wine. Not everybody wants to spend money on a full bottle, especially if they only fancy a tipple once a week.